LOS ANGELES, CA — AEG Presents and Postmates recently entered into an exclusive, multiyear partnership to bring Postmates Pickup to the nation’s largest music festivals, beginning with this April’s Coachella Valley Music and Arts Festival. The new skip-the-line service lets fans use the festival’s official mobile app to order F&B and festival merchandise for pickup in only a few minutes. AEG Presents will also launch Postmates Pickup at this year’s Stagecoach: California’s Country Music Festival, Hangout Festival, Electric Forest, Mo Pop Festival, Camp Flog Gnaw Carnival and more.
“Technology plays an increasingly important role in improving the overall experience at music festivals, and it’s paramount to all that we do at AEG Presents,” said Brooke Michael Kain, Chief Digital Officer at AEG Presents.
“We are helping fans spend less time waiting in lines and more time enjoying the music by partnering with innovative companies like Postmates to solve problems like these,” added Andrew Klein, Managing Director at AEG Presents Global Partnerships.
Read the 2018-19 F&EM Booking Guide cover story for insights on the festival market from Romeo Entertainment Group’s R.J. Romeo.