LRCVB NAMES MARKETING DIRECTOR

Little Rock Convention and Visitors Bureau

OLUMIDE YEROKUN TO LEAD BUREAU’S MARKETING DEPARTMENT

LITTLE ROCK, Ark. (April 16, 2024) – The Little Rock Convention &
Visitors Bureau (LRCVB) has announced the hiring of Olumide Yerokun as
Director of Marketing. Bringing more than a decade of experience to the
role, Yerokun will manage a variety of promotional strategies and
activities to boost the Bureau’s tourism efforts for Little Rock.

“Olumide is off to a great start,” said LRCVB President & CEO Gina
Gemberling. “Olumide’s social media and marketing experience will
serve him well in planning promotional efforts for the LRCVB, and we
look forward to seeing him put his plans into action.”

Yerokun joins the LRCVB after most recently working as a client account
manager for Bayard Advertising. Prior to that role, Yerokun led social
media strategies for Hendrix College, GWL Advertising and Albright
Ideas. He also served as a social media director for ACANA (African
Cultural Alliance of North America) and led content and marketing
strategy for One Tribe Magazine.

“I am thrilled with the opportunity to join the marketing team,”
Yerokun said. “With my experience and passion for driving innovative
marketing strategies, I am eager to contribute to the LRCVB’s growth and
success by creating impactful campaigns that position the city as a
regional leader.”

Yerokun earned his bachelor’s degree in business marketing from
Morehouse College. Yerokun, who was raised in Little Rock, lived in
Georgia and Pennsylvania before returning to Little Rock in 2016.

ABOUT THE LITTLE ROCK CONVENTION & VISITORS BUREAU
The Little Rock Convention & Visitors Bureau (LRCVB) is the official
destination marketing organization for the City of Little Rock, charged
with marketing and selling the city as a meeting, sports, and leisure
travel destination. The LRCVB also manages the Statehouse Convention
Center, Robinson Center, River Market, and multiple parking facilities.
For more information, visit www.littlerock.com [2].  

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