City of Fort Worth — Working together to build a strong community
FORT WORTH, Texas – Sales and marketing veteran Jordan Steffan has been
promoted to director of sales for Will Rogers Memorial Center (WRMC),
 according to Mike Crum, director of the City of Fort Worth’s Public
Steffan has been a key player on WRMC’s sales and events
management team since 2019, working with events ranging from equestrian
and livestock shows to concerts, consumer shows, and community events.
She had been serving as interim director of sales since August.
“Jordan Steffan brings exceptional talent, expertise and
institutional knowledge needed to help drive WRMC’s continued growth as
a leading venue for local, national, and international events, especially
in the equestrian industry,” Crum said. “She is an excellent example of
the depth of skilled and dedicated staff who make it possible for us to
promote from within, which is an ongoing Public Events Department
The 120-acre WRMC complex is operational 24/7 year-round,
with the exception of Christmas Day.
“Will Rogers is a unique venue with multiple events and
various types of shows running concurrently,” said Kevin Kemp, General
Manager of WRMC. “After a national search, Jordan’s experience,
enthusiasm and connections will provide continuity as well as fresh
perspectives for our sales and marketing efforts.”
Steffan’s goal is for WRMC to compete with another top tier
equestrian centers while expanding bookings for concerts and community
“I’m looking forward to working closely in a leadership role
to continue to elevate the event experience for our elite equestrian
clientele, as well as increase operations revenues generated by the
numerous events we host each year,” she said.
Holding a B.A. in sociology/communications from Rollins
College in Winter Park, Fla., Steffan brings more than 16 years
experience in events sales and marketing.
Prior to relocating to Fort Worth, she served for five years as director
of sales for historic Sahlen’s Stadium in Rochester, N.Y. She then
served five years at the Rochester Institute of Technology as associate
director of sales in the University Arenas Department.
ABOUT WILL ROGERS MEMORIAL CENTER
CALENDAR OF EVENTS 
Will Rogers Memorial Center is a historic entertainment, sports, and livestock complex located in Fort Worth’s Cultural District. The facility is named for Cherokee-American humorist, writer, and cowboy
entertainer Will Rogers, who died in 1935. Owned and operated by the City of Fort Worth, the original coliseum and auditorium were built in 1936, and added a multipurpose equestrian center in 2012.
It has been home to the annual Fort Worth Stock Show and Rodeo since 1944 and now co-hosts the rodeo and other events with Dickies Arena, bringing more than a million visitors to its gates for that event alone.
The 120-acre facility is known for its equestrian and livestock shows, including three major events of the National Cutting Horse Association, the World Championship Paint Horse Show and the National Reined Cow
Horse Snaffle Bit Futurity.