Visit Phoenix Hires New President and CEO

PHOENIX, AZ — Following an extensive nationwide search, Visit Phoenix has appointed Ron Price as the organization’s President and Chief Executive Officer.

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Price brings 25 years of experience in the tourism industry, most recently serving as President and CEO of the Arlington Texas Convention and Visitors Bureau. He led Arlington to become only the second city in Texas to implement a Tourism Improvement District. Price has also served as the Assistant Executive Director of Visit San Antonio. Prior to his time in the DMO world, he had a successful 12-plus year career as a Marriott International executive.

“I am excited Visit Phoenix will have someone with Ron Price’s experience in the industry and track record of community leadership at the helm of the organization,” said Phoenix Mayor Kate Gallego. “I’m delighted to welcome Ron and his family and look forward to all we can accomplish.”

“Ron’s strategic vision and spirit of innovation along with a wealth of industry knowledge will guide us towards growth and success on behalf of our members, partners and the destination,” said Bob Miller, Visit Phoenix Board Chair. “We enthusiastically welcome Ron to this significant leadership role. I would also like to thank search firm Winner Partners, the members of our transition team and our stakeholder partners who helped us identify and select the right candidate.”

Price has long been an active leader driving tourism on national, state and local levels, currently serving on the Board of Directors and Executive Committee for the U.S. Travel Association, the Board of Directors for Destinations International, as well as past executive committee member of the Texas Tourism Association.

“Greater Phoenix is a must-experience destination for travelers and meeting planners’ top choice for convention business. I am honored to accept this opportunity to work with the Visit Phoenix team as we continue elevating the brand of this ever-growing city and to play a role in creating a positive impact for Greater Phoenix,” said Price. “I look forward to working with the City of Phoenix, Visit Phoenix’s industry partners and local businesses, as we boost the economy, support job creation and make our community stronger together.”

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