Ashley Clair is responsible for advertising sales in the CVB’s printed
materials, website, and displays in the Route 66 Springfield Tourist
Information Center. She also leads the partner development team, which
consists of Jane Rips and Lori Casey.
Rips, the former partner development manager, has semi-retired and will
continue working with partners and selling advertising for the CVB as an
advertising sales specialist on a part-time basis. Casey, also an
advertising sales specialist moved from the group sales department into
the marketing department.
Clair is looking forward to meeting CVB partners and helping them take
advantage of all the CVB offers.
“I approach advertising sales with a marketing and Springfield
mindset,” she said. “I want to market our partners in a way that is
mutually beneficial for their businesses as well as local tourism.”
Prior to joining the CVB, Clair was the communications director for
Leadership Springfield, community development manager for the American
Cancer Society and advertising account executive for the Springfield
She has a marketing degree from Missouri State University. She and her
husband, Michael has a two-year-old daughter and two Goldendoodles.