Isla Verde Beach and Signature Pools Fairmont El San Juan

SAN JUAN, PUERTO RICO (September 27, 2022) – Fairmont El San Juan Hotel
[1] is delighted to announce the appointment of Chloe Gray-Le Coz as
Director of Sales & Marketing, Lara Mayer as Director of Luxury Leisure
Sales, Rachel Hofer as Director of Revenue Management, and Ricardo Cera
as Executive Chef for the property. Fairmont El San Juan Hotel is eager
to welcome Gray-Le Coz, Mayer, Hofer, and Cera to the dynamic team and
its ongoing mission to both preserve the history of the hotel and bring
the property into the future. Together the group brings years of
experience in their respective fields to the iconic Puerto Rican

Chloe Gray-Le Coz, Director of Sales & Marketing      
Gray-Le Coz is a graduate of the University of Missouri, St. Louis,
where she received her bachelor’s degree and Master of Business
Administration. Upon graduation, Gray-Le Coz began her career in
marketing at Ansira as a Marketing Manager. In 2011, Gray-Le Coz took
her talents to the hospitality industry as Brand Manager at Starwood
Hotel and Resorts working with their luxury and design brands. After two
years in the role, Gray-Le Coz was promoted to Area Director of
Marketing, overseeing the Northeast region of Starwood luxury/lifestyle
brand W Hotels. Following her success as Area Director of Marketing, W
Hotels promoted Gray-Le Coz to Senior Global Brand Manager in 2017. In
2021, Gray-Le Coz left W Hotels for Loews Hotels & Co., where she worked
as Director of Brand Marketing until joining the Fairmont El San Juan
Hotel team.

“I am thrilled to be the newest addition to the amazing team at the
the island’s beloved Fairmont El San Juan Hotel,” says Gray-Le Coz. “The
iconic hotel has earned a large and loyal following through its rich
history and ties to the island and city of San Juan, and I am eager to
take on the challenge of expanding the property’s reach and success to
new heights.”

In her new role, Gray-Le Coz hopes to expand the historic hotel’s
established network and client base into new demographics. Gray-Le Coz
will use her years of experience in marketing and hospitality to
identify and reach new audiences for Fairmont El San Juan Hotel, as well
as overseeing all the Sales & Marketing team.

Lara Mayer, Director of Luxury Leisure Sales  
Mayer brings a wealth of hospitality, sales, and leadership experience
to her new role at Fairmont El San Juan Hotel. A student of the world,
before beginning her successful career in the hospitality industry,
Mayer and her family traveled together from country to country, including
brief residences in Saudi Arabia and Cyprus. Following her graduation
from the University of North Carolina, Charlotte in 1994, Mayer’s worldly
background allowed for a seamless transition from student to a
professional career. After graduating, Mayer began working for her
family’s travel agency, International Journeys in Washington D.C.,
transitioning into a role in hotel sales shortly after. Mayer’s sales
career began at JDB Fine Hotels & Resorts, where she served as a
Reservations Agent Manager. After holding various sales positions at
different properties within the JDB portfolio, Mayer went off on her own
to create The LM Group LLC, a full-service marketing agency. The LM
Group LLC worked with the sales teams at a variety of resorts, including
Timbers Resorts, Colorado, The St. Regis Deer Valley, and Elbow Beach
Bermuda, bringing innovative ideas and offerings to guests of the luxury
properties. Following her five years at the helm of The LM Group, Mayer
joined The Dominick, Soho as the property’s Director of Travel Industry
Sales in 2019, where she remained until 2022.

“Fairmont El San Juan Hotel is such an iconic and beloved hotel on the
island and I am excited to help enhance the property’s luxury offerings
for our esteemed guests and visitors,” said Mayer. “I am looking forward
to the amazing opportunity to work alongside such a talented sales team
to bring new and returning guests to the property and showcase its
bespoke features in the best light.”

In her new role, Mayer will oversee the Luxury Leisure Sales team at
Fairmont El San Juan Hotel. Mayer will look to introduce her dynamic,
results-driven approach to her new team to help bring in new clientele
to the iconic property.

Rachel Hofer, Director of Revenue Management         
With over a decade of experience as a revenue planning strategist,
Rachel Hofer joins the team at Fairmont El San Juan Hotel to guide the
property’s profit optimization. Beginning her career in the front
offices of Starwood Hotels & Resorts in Atlanta, Georgia, Hofer remained
with the brand for many years in roles as Group Reservations Coordinator
and later Revenue Analyst. Hofer then moved to Miami for a role with
Marriott International as a Group Sales Manager for 5 Miami properties,
followed by her transition into Revenue Management for two of those same
properties. Hofer later held roles with Forbes 5-Star Faena Hotel in
Miami Beach, first as Director of Revenue Management, then as Director
of Front Office.

“I am so excited to be a part of the team at Fairmont El San Juan
Hotel,” says Hofer. “The first time I set foot on the property, I
immediately felt the deep history and culture of the hotel and could
sense how meaningful it was to the Puerto Rican community in addition to
all of the team members. I am very proud to be working for such an
influential hotel and only hope to contribute to its significant

As Director of Revenue Management at Fairmont El San Juan Hotel, Hofer
will lead strategic planning and collaborate with teams across the
property to actively seek opportunities to drive incremental profit for
all revenue streams. Hofer will bring her extended expertise and
a dedicated ethic to the team to bring lasting and effective profit
strategies across the property.

Ricardo Cera, Executive Chef
Cera brings over two decades of experience to the culinary team at
Fairmont El San Juan Hotel, beginning his career in his native Portugal,
working on the food & beverage teams at various properties including
Four Seasons Hotel Lisbon and Pestana Palace Hotel Lisbon, among
others. After a successful 10 years in the culinary industry, Cera
became the Head Chef Teacher at the School of Turismo de Portugal,
instructing future chefs in crucial lessons of the industry. In 2015,
Cera was appointed Executive Chef for the first time in his career at
the Rosewood Little Dix Bay in the British Virgin Islands. Following,
Cera joined the Fairmont brand team at Fairmont Hamilton Princess &
Beach Club as Executive Chef in 2017, where he remained until his
appointment as Executive Chef for Fairmont El San Juan Hotel.

“I am very much looking forward to continuing my career with the
Fairmont brand, beginning my new role at the historic Fairmont El San
Juan Hotel,” said Ricardo Cera. “The property offers a wide selection of
many amazing culinary venues and offerings and I am looking forward to
enhancing the property’s offerings even further and continuing to share
delicious drinking and dining experiences with the amazing guests and
visitors to the hotel.”

Cera will oversee the day-to-day kitchen operations of Fairmont El San
Juan Hotel’s culinary team, ensuring the hotel’s standards are met or
exceeded at each of the property’s dining outlets. He will bring his
signature contemporary approach to the hotel’s culinary team and hopes
to be inspired by the local traditions and natural resources.

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