RENO, NEVADA – Following an extensive audit and the creation of a five-year strategic plan, which began more than a year ago, the Reno-Sparks Convention and Visitors Authority (RSCVA) has debuted a new destination brand. Aimed at increasing overnight visitation, the refreshed brand celebrates the diversity of Reno Tahoe, positioning the region as a destination in the midst of exciting transition and inviting visitors to satisfy their ambition for outdoor adventure and city excitement.
According to RSCVA President and CEO Phil DeLone, the time is right for Reno Tahoe to introduce a new identity that reflects the full depth and breadth of the destination and that lays the groundwork for a new generation of travelers seeking authenticity and personalization.
“We are a destination of tremendous contrast, from Lake Tahoe and the Sierra Nevada to our vibrant cities, and from our genuine Western roots to our pioneering spirit that is driving innovation and opportunity here,” said DeLone.
The new Reno Tahoe brand is being rolled out in conjunction with an aggressive marketing plan, which includes a more than $4.4 million print, outdoor and digital campaign through the remainder of 2017, mostly in the Los Angeles, Seattle and San Francisco Bay Area target markets.
Reno Tahoe was featured in the Fall 2015 issue of Facilities & Destinations magazine.