NEW YORK, NY — The Aruba Convention Bureau (ACB) has appointed Robert Hayes as Regional Sales Director of North America. He will be the main point of contact for group clients in the Midwest, Mid-Atlantic and Northwest regions, as well as Canada.
Hayes, a 30-veteran in global sales, most recently served as Market Director for Marriott International for Marriott Caribbean and Latin America Resorts. Previously, he held positions with Sugar Bay Plantation Resort in St. Thomas, USVI, and Hyatt Hotels & Resorts.
“After working for 19 years with my fantastic Marriott Caribbean and Latin America Team representing Aruba, I’m pleased to join the ACB and work alongside an incredibly warm and passionate team to now represent the entire island,” said Hayes. “As a destination renowned for its culture, culinary prominence, sustainability and innovation, and award-winning beaches, I look forward to providing value and achieving our goals of nurturing important relationships that drives movement to the One Happy Island of Aruba.”