The Madison Square Garden Company and Prudential Center Announce Booking and Marketing Partnership
  • July 17, 2017
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    Newark, NJ – The Madison Square Garden Company (NYSE: MSG) and Prudential Center announced  a booking and marketing partnership that will bring together MSG’s unique and world-renown expertise with the world-class facilities and location of Prudential Center to attract even more top concerts and attractions to New Jersey. 

     “MSG owns some of the world’s most celebrated venues, including Madison Square Garden – the number one concert venue in North America and undisputed market leader in the New York area.  These assets, along with our effective booking strategy and proven expertise in marketing have helped make MSG an industry leader in live entertainment,” said Darren Pfeffer, Executive Vice President, MSG Live, The Madison Square Garden Company.  

    “It is our mission, responsibility and priority to celebrate that history and further the legacy of this state by bringing the world’s top entertainers and attractions to Prudential Center. By forging this relationship with the innovative team at the iconic Madison Square Garden, we believe Prudential Center will continue to serve as a community cornerstone not only for Newark, but for the entire state of New Jersey, unifying the area through the power of sports and entertainment.” said Scott O’Neil, Chief Executive Officer at Prudential Center. 

     Madison Square Garden has been rated the number one venue in the United States in its venue category by Billboard each year since 2014 and has been named “Arena of the Year” by Pollstar for 16 of the past 20 years.