NEW ORLEANS, LA – SMG announced that its managed facilities in New Orleans – the Mercedes-Benz Superdome, the Smoothie King Center and Champions Square have achieved a record setting concert year, with collective sales of over $40 million in concert tickets during the 12 months ending June 30, 2017.
The Mercedes-Benz Superdome, Smoothie King Center, and Champions Square are the home venues for the New Orleans Saints and the New Orleans Pelicans, in addition to many other events throughout the year. In February all three venues were utilized during the 2017 NBA All-Star Weekend, marking the third time hosting in the past 10 years.
The Smoothie King Center hosted a record number of concerts (25) including sold-out shows by Billy Joel, Charlie Wilson, Dixie Chicks, Drake, Journey. Maroon 5, Radiohead, Red Hot Chili Peppers, Tim McGraw & Faith Hill, and the Weeknd. Pollstar’s mid-year report shows the Smoothie King Center ranked at # 47 in world-wide arena ticket sales, and # 21 in the United States.
Performances by Beyoncé and Guns N’ Roses at the Mercedes-Benz Superdome were supplemented by the first ever Bayou Country Superfest as well as the annual Essence Festival whose numbers were up 27% compared to 2016.
SMG Executive Vice President, Doug Thornton (image, left) noted that the New Orleans facilities are part of a larger company network that includes 5 other SMG-operated NFL stadiums and 68 domestic arenas. “[Superdome General Manager] Alan [Freeman] and our corporate staff in the SMG Live Entertainment Division did a fantastic job last year directing touring business to New Orleans. The unprecedented results represent yet another milestone for these three great facilities and we are pleased that our corporate resources were able to help deliver significant results,” said Thornton.
Freeman, thanking all of the venue’s promoters, added, “Our show numbers and grosses have shown sustained growth for several years. This past year is further validation of how far New Orleans has come back from the devastation of Hurricane Katrina, and the vitality of our market.”
SMG recently celebrated its 40th anniversary and was prominently featured in the 2017 Facilities & Destinations SuperBook.