New Jersey Devils & Prudential Bolster Marketing, Events and Premium Partnerships with New Hires
  • July 10, 2017
  • Starr Butler, the Prudential Center’s new Director of special events, will report to Vice President of Entertainment Programming, Brian Gale. In this role, she will be responsible for driving revenue through the management of arena event space, including sales, execution and customer service, for private and special events.

    The New Jersey Devils and Prudential Center organization continues to grow into one of the most talented sports and entertainment organizations in the U.S.  with the recent announcement of new business hires in preparation for their event-filled year.

    With Prudential Center ready to celebrate its 10th anniversary this fall as the Devils prepare for their 35th anniversary in New Jersey, CEO Scott O’Neil and President Hugh Weber led the launch of a first-of-a-kind camp One Jersey, designed to unite and inspire the people and communities of the Garden State. Over the past year, the organization has set new industry standards for partnerships, with two marquee deals; membership innovation; community outreach; player recognition; and nationally recognized events. For the third straight year, Prudential Center has climbed in the year-end U.S. arena rankings, earning the 8th spot in Pollstar and 9th in Billboard, up two spots and one spot, respectively.

    Earlier this year, Prudential Center announced a major partnership with the GRAMMY Museum at L.A. Live that will make The Rock the first official GRAMMY Museum outpost on the East Coast. Set to open later this year, The GRAMMY Museum Experience Prudential Center will bring approximately 8,200 square feet of permanent exhibition space to The Rock featuring a variety of interactive exhibits from New Jersey and beyond. The Museum will instantly become another pillar of Newark’s vibrant culture and rich heritage, and will help educate and inspire visitors by celebrating the enduring qualities and significance of popular and classical music.