(WACO, Texas – Oct. 4, 2024) — The City of Waco [1] has selected ASM
Global [2], the world’s No. 1 development, full-service venue and
live-events company, to operate Waco Convention Center [3], a vital hub
of events, tourism and economic activity in the heart of Texas. The
10-year contract starts Dec. 1, 2025.
ASM Global will be responsible for all aspects of Waco Convention
Center’s operations, including event management, sales and marketing,
customer service, and facility maintenance. The center will be joining
the company’s global convention and conference portfolio, the largest
in North America and worldwide, bringing excellence in venue management,
innovative programming and new economic opportunities to the region.
“We are excited to partner with ASM Global, a company that shares our
commitment to excellence and community engagement,” said Bradley Ford,
Waco city manager. “This collaboration will allow us to leverage ASM
Global’s expertise to enhance the visitor experience, attract more
events and drive economic growth in Waco.”
Dan Hoffend, ASM Global’s executive vice president, convention
centers, said, “We are thrilled to partner with the City of Waco and
bring our innovative approach to Waco Convention Center. We are
committed to introducing Waco to new customers while enhancing the
service for our valued attendees. By elevating the customer experience,
we aim to showcase Waco’s unique blend of culture, history and
economic potential, positioning the convention center as a premier event
destination.”
Waco Convention Center [4] features 144,000 sq. ft. of space, including
a 33,300 square-foot exhibit hall, a 15,000 square-foot exhibit hall, a
13,818 square-foot ballroom, and can be subdivided into 26 breakout
spaces. Steps away from the downtown entertainment district packed with
local flavor, it is also close to the famous Magnolia Market, Texas
Ranger Hall of Fame & Museum and the historic Waco Suspension Bridge
over Brazos River.
The transition to ASM Global management is expected to occur smoothly
without disruption to scheduled events and will occur over the next few
months. The City of Waco and ASM Global are committed to ensuring a
seamless transition, with the focus on delivering the highest-quality
visitor experience.
About ASM Global
Award-winning ASM Global [5] is the world’s No. 1 development and
full-service venue company focused on client-first approaches for
driving significant financial success. The company’s elite network
spans five continents featuring a portfolio of more than 400 of the
world’s most prestigious arenas, stadiums, convention/exhibition
centers and performing arts venues.
ASM Global translates its unique visionary ownership experience into
innovative project development, planning and execution; content
programming; curated guest-immersive experiences; locally tailored
solutions; and optimized revenue streams for our client’s properties
and surrounding communities. Focused on value creation and economic
growth, ASM Global realizes venue business potential to elevate the
profitability and profile of our clients and partners. We cultivate
strong, inclusive relationships with the communities we work and live in
while championing the welfare and development of our employees and
small-business partners, resulting in a more cohesive, resilient and
vibrant community.
ASM Global’s expertise and commitment extends across existing venue
management, new venue development, and transformative renovation
projects across the most exciting properties in the industry, including
Kai Tak Sports Park (Hong Kong), Caesars Superdome (New Orleans,
Louisiana), The Moscone Center (San Francisco, California), AO Arena
(Manchester, U.K.), The Greek Theatre (Los Angeles, California), Desert
Diamond Arena (Glendale, Arizona) and Fishers Event Center (Fishers,
Indiana).
