ASM Global

Move Expected to Increase Live Content of Industry’s Largest Theater Network, Arena, Stadium, Convention and Event Center Portfolio Coca-Cola Music Hall

(LOS ANGELES – Jan. 10, 2023) — Worldwide live entertainment leader
ASM Global—as part of its growing portfolio of global venues
encompassing content, technology, partnerships, culinary, safety and
more—has purchased renowned talent-buying agency Madison

Founded by industry veteran Roger LeBlanc, Madison Entertainment has
been booking a wide array of acts from all genres into concert venues,
festivals, fairs, music cruises, and private events for over two decades.

In announcing the deal, ASM Global President and CEO Ron Bension said,
“We are committed to adding resources to our promoter and live content
division in order to ensure that all of our managed venues continue to
be leaders in live-event performances. Under Roger’s leadership, the
addition of Madison Entertainment will further grow live music content
for our clients, particularly within our industry-leading nationwide
theater network. We are excited to add Madison to join and assist our
existing in-house talent bookers and general managers at these
incredible venues.”

“We are delighted to have Roger and the Madison team join ASM
Global,” said Doug Thornton, ASM Global executive vice-president
arenas, stadiums, and theaters. “Having a team of talent buyers to
assist our in-house bookers and general managers will add a new
dimension to our ability to provide live-music content within our
managed venues while continuing to expand and grow the existing Madison
client base.”

Madison Entertainment’s president, LeBlanc, said, “We chose to align
with ASM Global because they are the market leader in venue management.
We are excited about the opportunity to expand existing live-music
content throughout the extensive network of ASM Global facilities and
look forward to great success exploring these opportunities with our
many music-industry partners and friends.”

The client base of Madison has ranged from small-capacity venues, such
as The Coach House, to larger concerts series and multi-day festivals
including KAABOO Del Mar, Mempho Music Festival, and the Gasparilla Music
Festival. Madison books thousands of shows each year with both emerging
artists as well as some of the music industry’s biggest names
including Red Hot Chili Peppers, Foo Fighters, Zac Brown Band,
Aerosmith, Pink, and more.

Madison will operate as a wholly-owned business unit of ASM Global and
continue to serve its current client base of music clubs, theaters and
festivals while also dedicating personnel and resources to booking ASM
Global managed arenas and its nationwide network of 57 theaters and

ASM Global already serves as the most prolific presenter and producer in
entertainment including serving as the largest conduit of Live Nation
and AEG content.

About ASM Global
 ASM Global is the world’s leading producer of entertainment
experiences. It is the global leader in venue and event strategy and
management—delivering locally tailored solutions and cutting-edge
technologies to achieve maximum results for venue owners. The
company’s elite venue network spans five continents, with a portfolio
of more than 350 of the world’s most prestigious arenas, stadiums,
convention and exhibition centers, and performing arts venues. Follow us
on Facebook [1], Instagram [2] and Twitter [3]. [4]

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