INTRODUCES PEACOCK ALLEY AND HARD SHAKE
The luxury non-gaming / non-smoking hotel’s new 23rd-floor transformation delivers unforgettable moments above the Las Vegas Strip.
LAS VEGAS – (March 20, 2025) – Waldorf Astoria Las Vegas [1] is proud to announce the completion of its highly anticipated 23rd-floor transformation with the unveiling of the iconic Peacock Alley, a name synonymous with the Waldorf Astoria brand, as well as the debut of Hard Shake, an intimate bar and lounge offering inventive craft cocktails set against the sparkling backdrop of the Las Vegas Boulevard. The introduction of the hotel’s new 23rd floor marks the next step of an extensive multi-million dollar, property-wide renovation, which has already included a floor-to-ceiling redesign of all guest rooms and suites, upgrades to all 15,000+ square feet of meeting and event space, and a new arrival experience with the complete redesign and relocation of the 23rd-floor lobby and front desk to the ground floor. “The introduction of Peacock Alley and Hard Shake will infuse the hotel with a new vibrancy and palpable energy that signals a thrilling new era,” said Randy Morton, general manager of Waldorf Astoria Las Vegas. “Our latest offerings and experiences are designed to ignite the senses and redefine what eating and drinking on the Strip means; we look forward to ushering in this new chapter alongside the local community, our valued residents, and treasured guests.” Designed by the award-winning global architecture and design firm Rockwell Group, Peacock Alley and Hard Shake’s designs take inspiration from the desert landscape and signature glamour found only in Las Vegas. Known for their innovative, hospitality-focused approach to creating spaces that foster connection and unforgettable experiences, both venues exude a timeless elegance while seamlessly blending opulent materials with refined sophistication.
PEACOCK ALLEY
The brand’s signature Peacock Alley bar transports guests to a stylish, airy atmosphere with sweeping views of the Las Vegas Strip. Upon entering from the elevator lobby, guests are greeted by the signature Clock at Peacock Alley, a statement timepiece that draws inspiration from desert sundials – suggesting that time is a relative concept when in Las Vegas. Inspired by the elegant peacock and its regal showmanship, a magnificent feather-shaped bar takes center stage and is crowned by a sculptural glass canopy that sits atop a custom mosaic tile floor; above Peacock Alley, a custom clear-glass light fixture dances across the ceiling, creating movement and rhythm while injecting the space with undeniable energy. Floor-to-ceiling windows bathe the lounge in natural light. At the same time, a color palette of muted blues and grays creates a soothing ambiance that will transform from day to night, making it the perfect space for an impromptu rendezvous, social gathering, or cocktail hour.
Serving a traditional afternoon tea during the day, guests can enjoy tiered trays of dainty sandwiches, freshly baked scones, and decadent pastries made in-house alongside an extensive menu of the finest teas worldwide. Made exclusively for the property, guests can enjoy two exquisite tea blends that pay homage to the essence of Las Vegas itself – both the unmistakable energy of the city as well as the quiet beauty of its natural surroundings. The Showgirl is a performance in a cup – bold, beautiful,l, and unforgettable. A vibrant passionfruit and vanilla black tea blend adorned with marigold, rose petals, and jasmine flowers, The Showgirl playfully dances on the palate, leaving a lingering taste of decadence. In contrast, The Meadows offers a moment of calm – a nod to the quiet beauty that surrounds the city. A crisp and soothing blend of organic green tea infused with lemongrass, it’s a gentle reminder that even in a town known for its intensity, moments of peace are always within reach.
HARD SHAKE
Named after the stylized three-point shaking technique pioneered by legendary Japanese bartender Kazuo Uyeda, Hard Shake transforms cocktail-making into an art form rooted in precision, technique and imagination. Perched high above the pulsing heart of the Las Vegas Strip, Hard Shake reimagines the former SkyBar space into a sophisticated modern lounge. Anchored by a custom mosaic tile floor, deep indigo banquettes curve along the perimeter while Art Deco accents evoke a bygone era of Old Hollywood glitz and glamour. The marbled dark stone bar, punctuated by touches of sparkling champagne brass, catches the glittering Las Vegas skyline. Overhead, a gold-illuminated light fixture flows throughout the space, casting a warm, moody glow against a rich backdrop perfect for savoring expertly crafted cocktails. With a menu inspired by the revered complex shake method, each cocktail is an exercise in craftsmanship, where meticulous preparation meets an element of the unexpected. Blending time-honored techniques and traditions with whimsical creativity and innovation, every sip tells a story. The Katana – meaning “sword” in Japanese – exemplifies this, blending the sharp edge of Hibiki Harmony Whiskey with the fiery depth of house-spiced Drambuie. Finished off with a subtle dash of pecan bitters, this layered cocktail is similar to a finely honed blade, striking a balance of power and finesse. Hard Shake will also offer a late-night menu of elevated bites, including the signature Honey Shrimp dish served with honey citrus curry and candied walnuts and beautifully garnished with chili thread and whimsical butterfly accents. For more information on Waldorf Astoria Las Vegas or to make a reservation, please visit waldorfastorialasvegas.com [3].
For more information about Waldorf Astoria Hotels & Resorts, visit
Stories from Hilton [4].
About Waldorf Astoria Las Vegas
In the heart of the Las Vegas Strip, Waldorf Astoria Las Vegas is a non-gaming/non-smoking resort that brings a new spirit to the vibrant city, offering unforgettable experiences and unparalleled standards of luxury service and hospitality. Featuring 389 guest rooms and suites, an award-winning spa, an inviting eighth-floor pool deck, and gourmet dining experiences, including the 23rd-floor Peacock Alley and Hard Shake offering craft cocktails against the sparkling backdrop of the Las Vegas Boulevard, this elegant AAA Five-Diamond retreat provides unexpected moments for all who visit. Waldorf Astoria Las Vegas further creates a unique sense of place with an unrivaled commitment to personal service provided by a team of personal concierges available 24 hours a day to assist guests with their requests. For more information, visit waldorfastorialasvegas.com [3] or follow on social @walasvegas [6].
About Waldorf Astoria Hotels & Resorts
Waldorf Astoria Hotels & Resorts [7] is an award-winning portfolio of 34 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences, and culinary mastery in landmark destinations worldwide. In Spring 2025, the highly anticipated reopening of Waldorf Astoria, New York, will mark a defining moment for the brand—reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining, and elevated in-room amenities. In addition to the brand’s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com [7] or through the industry-leading Hilton Honors app [8]. Hilton Honors [9] members who book directly through preferred Hilton channels can access instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com/
About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio [13] of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune, and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades, and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors [9] members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app [8], guests can book their stay, select their room, check-in, unlock their door with a Digital Key, and check out, all from their smartphones. Visit stories.hilton.com [4] for more information, and connect with Hilton on Facebook [14], X [15], LinkedIn [16], Instagram [17] and YouTube [18].
