SPOKANE, WA – Visit Spokane President and CEO Rose Noble has been appointed Chair of the Washington State Destination Marketing Organizations (WSDMO), following her service as Vice Chair.
In this statewide leadership role, Noble will help bring Washington’s destination marketing organizations together to share ideas, learn from one another, and support the work each organization is doing in communities across the state.
A significant priority will be advocacy surrounding the extension of the Tourism Promotion Area (TPA) sunset, an important issue for destination organizations and Washington’s tourism industry. Noble will work with fellow industry leaders and elected officials to advance that effort. The fourth-largest industry in Washington, tourism plays a significant role in the state’s economy, generating substantial revenue and creating thousands of jobs.
“Destination organizations play an important role in the economic vitality of communities across Washington, and we are stronger when we work together,” said Noble. “I’m honored to serve as Chair and especially look forward to working with our industry partners and elected officials on the TPA sunset extension. This is important work that has a direct effect on our ability to compete for visitors, meetings, sports, and events while supporting local businesses and communities across our state.”
As Chair, Noble will also help guide WSDMO’s broader priorities, including advocacy efforts, marketing and sales discussions, and committee planning for the organization’s 2027 Symposium. WSDMO will also continue working closely with the State of Washington Tourism to strengthen alignment among local and state strategies.
About Visit Spokane
Visit Spokane is the official destination marketing organization for Spokane County, dedicated to promoting the region as a premier travel destination and economically supporting the local community.
