[Spokane, Wash.] Visit Spokane is proud to announce that President & CEO Rose Noble has been appointed as the new Chair of the State of Washington Tourism Board of Directors. Noble takes on the role at a crucial time for the state’s tourism industry. With 2026 poised to be a pivotal year for sustainable funding, Noble’s experience and vision will play a vital role in guiding SWT in enhancing Washington’s tourism landscape.
“Rose brings to the role of board chair a wealth of destination experience and a keen understanding of critical work needed to scale and sustain regional and statewide destination marketing programs in Washington,” said David Blandford, Executive Director of the State of Washington Tourism. “The entire SWT team is excited for the experience, energy, and innovation Rose will bring to the position of board chair.”
As the fourth-largest industry in Washington, tourism plays a significant role in the state’s economy, generating substantial revenue and creating thousands of jobs. The focus on sustainable funding in 2026 is essential to ensure the ongoing growth and vitality of this sector.
“I’m honored to step into the role of Chair for the State of Washington Tourism at such a pivotal time,” said Rose Noble. “As we look ahead to 2026, securing sustainable state funding is critical to ensuring the continued growth and success of Washington’s fourth-largest industry. I’m deeply grateful for the leadership of Cliff Myers and Brad Jones, whose dedication has laid a strong foundation. With David Blandford’s expertise and professionalism guiding SWT, we are energized and hopeful, and we’re inviting all supporters of Washington’s visitor economy to reach out and learn how they can help strengthen our efforts.”
As the State of Washington Tourism embarks on this new chapter, it remains committed to fostering partnerships, advocating for the tourism industry, and ensuring that Washington remains a premier travel destination.
