Fort Worth, TX — Jordan Steffan, CVP, has been named Operations Manager for the Fort Worth Convention Center (FWCC). Formerly Director of Sales at Will Rogers Memorial Center (WRMC), Steffan will continue her five-year leadership role within the City of Fort Worth’s Public Events Department by overseeing event coordinators and operations teams at the convention center.
“Jordan brings a deep understanding of client service, City procurement processes, and venue best practices to our center as we embark on Phase 2 of our $701 million expansion and modernization,” said Cynthia Sanchez Serrano, Deputy Director of Public Events (PED) and General Manager of the convention center.
In July 2025, Steffan earned a Certified Venue Professional (CVP) [5 [1]] credential from the International Association of Venue Managers. The CVP recognizes the expertise of middle to senior-level managers of public assembly venues. Steffan also recently completed a Lean Six Sigma Green Belt project offered through the City. Her analysis improved the billing process at WRMC by reducing the time to issue final invoices to clients, thereby reducing delays in revenue recognition.
Shanda Cartwright, National Sales Manager at FWCC since 2022, will step into an interim role at WRMC as Director of Sales.
Cartwright, who recently completed the City’s eight-month Lead the Experience [6 [2]] program, will become a member of the PED executive team and supervise sales managers, event coordinators and an office assistant at the WRMC Welcome Center for a variety of clients, including major equestrian shows, sporting competitions, music and comedy performances, consumer trade shows and social events.
“Shanda has led several sales and events teams during her 23 years in the hospitality industry,” said Sanchez Serrano. “She will bring a steady hand to the WRMC team and our clients during this transition as we mark the 90th anniversary of an iconic Fort Worth venue.”
About Will Rogers Memorial Center
Will Rogers Memorial Center is a historic entertainment, sports, and equestrian complex anchoring Fort Worth’s Cultural District. The 120-acre facility is named in memory of Cherokee-American humorist, writer, and cowboy entertainer Will Rogers [7 [3]], who died in an airplane crash in 1935.
Owned and operated by the City of Fort Worth, the original Coliseum, Pioneer Tower, and Auditorium were dedicated in 1936 for the Texas Centennial celebration and are on the National Register of Historic Places. Over the decades, the facility has added show barns, arenas, exhibit halls, meeting spaces, and a multipurpose equestrian center, bringing two million visitors through its Art Deco gates annually. Photos, facility overview, and calendar of events are at https://www.fortworth.com/
About the Fort Worth Convention Center
Since 1968, the Fort Worth Convention Center has hosted thousands of major national and international events, including sports, concerts, political rallies, conventions, and trade shows. Owned and operated by the City of Fort Worth, the Convention Center was significantly expanded in 2003. With 230,000 square feet of versatile event space, top-quality catering, high-speed connectivity, and professional staff, the center’s central location and amenities provide meeting planners and guests with the modern Texas meeting they want. Photos, facility overview, and calendar of events are at https://www.fortworth.com/
