The temporary installation on the iconic steps will help welcome visitors to Philadelphia during the tournament
PHILADELPHIA – Today, installation began on the iconic steps in front of the Philadelphia Museum of Art, where the Philadelphia host city logo will display in celebration of the city’s role welcoming FIFA World Cup 26™ fans from across the globe. Commissioned by Philadelphia Soccer 2026 and PHL Sports, a division of the Philadelphia Convention and Visitors Bureau, the temporary installation creates a unique and immersive experience for visitors and soccer fans.As one of Philadelphia’s most recognizable landmarks, the steps serve as a highly visible symbol of the city’s role as a FIFA World Cup™ host city, connecting fans to the excitement of the tournament as they explore Philadelphia’s neighborhoods, public spaces, and arts and culture offerings, demonstrating that World Cup experiences extend beyond gamedays throughout the destination. Thousands of fans will pass by the steps throughout the tournament as a gateway to the Philadelphia FIFA Fan Festival at Lemon Hill. The temporary installation will be up through the end of tournament play in the city, which wraps up in Philadelphia on July 4 with a Round of 16 match.Meg Kane, host city executive for Philadelphia Soccer 2026, is available foran interview. Media are encouraged to film on site as the installation of the logo is completed. The steps are the property of the City of Philadelphia and maintained by Philadelphia Parks & Recreation.
The Philadelphia Convention and Visitors Bureau (PHLCVB) creates positive economic impact across the Philadelphia region, driving job growth and promoting the health and vibrancy of our hospitality industry by marketing the destination, the Pennsylvania Convention Center, and attracting overnight visitors. The PHLCVB’s work engages our partners, the local Philadelphia community, as well as culturally and ethnically diverse regional, national, and international convention, sporting event, and tourism customers. The PHLCVB is also the official tourism promotion agency for the city of Philadelphia globally and is responsible for increasing the number of international leisure visitors to the region each year. To learn more, visit www.discoverPHL.com. For high-resolution photos and videos, story starters, press trip information, and more, visit discoverPHL.com/press-room.
