CHICAGO, IL – Sherrif Karamat, CAE, President, and CEO of PCMA and CEMA, today announced the appointment of Tanya Popeau as PCMA’s Head of Global Sustainability, further underscoring the association’s commitment to addressing the climate challenges and fostering sustainable practices across the global business events community.
Popeau joins PCMA after 10 years of collaborating with global corporations, non-profits, and government agencies, including the United Nations, to develop and implement sustainable and innovative solutions.
“We are thrilled to welcome Tanya to the PCMA team,” said Karamat. “Tanya’s experience and knowledge will be a key asset as we continue to develop platforms and build this global movement to drive sustainability leadership and showcase the importance of a sustainability-by-design approach.”
In this role, Popeau will work to evolve PCMA’s global sustainability strategy, manage strategic partnerships, lead the Convene4Climate (C4C) initiative, and develop a comprehensive sustainability course for the international business events community.
“I am very excited to join PCMA. It has a varied focus from events to education and innovation,” said Popeau. “I relish the opportunity to operate globally and collaborate with a broad range of actors to drive social and environmental impact.”
As Karamat shared, PCMA remains committed to its role as a conductor for the global business events community, creating platforms and environments that foster global sustainability collaboration and engagement across events, research, education, content, and products.
The Events Industry Council (EIC) awarded PCMA’s Convening Leaders 2024 with its Silver certification in recognition of the association’s sustainability efforts. The association is currently working towards Gold certification for Convening Leaders 2025.
Further to industry certification, PCMA and four foundational partners — Destination Canada, Fáilte Ireland, Marina Bay Sands, and United Airlines recently joined PCMA and The Strategic Alliance of the National Convention Bureaux of Europe (SANCBE) to collectively inspire and transform the global business events industry through the lens of sustainability over the next three years. The 2025 C4C will be held on October 17 in Rotterdam, Netherlands.
For media inquiries from the Americas, APAC, EMEA, and LATAM, please contact Meghan Risch, PCMA Chief of Staff and Vice President of Corporate Communications.
About PCMA
PCMA, PCMA Foundation, and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose, and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL, PCMA has 17 North American Chapters, regional communities in APAC, EMEA, and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and communications for senior-level event marketers and industry professionals. Visit us at pcma.org.
About PCMA Foundation
The role of the PCMA Foundation is to support PCMA’s mission through fundraising and grant-giving focused on scholarships, education, and research that will advance the business events industry. Annually, the Foundation funds over $900K in impact and has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving since 1985.
