New Orleans & Company Announces Top 10 Tourism Industry Accomplishments for 2025

NEW ORLEANS – New Orleans & Company is closing out a dynamic year, marked by unexpected challenges, significant events, and meaningful milestones that strengthened the city’s reputation as a destination Built to Host.

“As we close out 2025, we’re taking time to reflect on a year that asked a great deal of New Orleans and, in return, revealed the strength, spirit, and resolve of our incredible community,” said Walt Leger III, President and CEO of New Orleans & Company. “From global mega-events such as Super Bowl LIX to deeply meaningful cultural moments, the team at New Orleans & Company delivered for our community, our partners, and our visitors. These accomplishments are the result of extraordinary collaboration across our city, and all of the hard work has positioned New Orleans with significant momentum as we look ahead to 2026.

The top ten accomplishments for the New Orleans tourism industry in 2025 are:

1. Super Bowl LIX
In February, New Orleans hosted Super Bowl LIX, delivering record-setting success. This was our record-tieing 11th time hosting the Super Bowl in New Orleans. The Super Bowl and surrounding events generated $1.25 billion in total statewide economic activity, more than doubling the impact of the 2013 New Orleans Super Bowl and ranking as the second-most financially impactful Super Bowl of all time. The Philadelphia Eagles may have taken home the Lombardi trophy in 2025, but New Orleans took home the win, as Super Bowl LIX was a resounding success. Hats off to the Super Bowl LIX Host Committee and our partners at the Greater New Orleans Sports Foundation.

2. Amtrak Mardi Gras Service
In August, the Amtrak Mardi Gras Service returned for the first time since Hurricane Katrina, connecting New Orleans, Bay St. Louis, Gulfport, Biloxi, Pascagoula, and Mobile by rail. Since its launch, ridership has been more than double initial estimates, necessitating additional cars during peak demand. New Orleans recently hosted a meeting of the Amtrak Board of Directors, where it was revealed that customer satisfaction scores along the Mardi Gras Service Route lead the nation.

3. UNESCO Creative City of Music
In late October, New Orleans was designated a Creative City for Music by the UNESCO Creative Cities Network. The designation gives the city’s musicians and music economy prestigious global recognition and opportunities to connect and collaborate with other international Creative Cities. New Orleans is one of only 10 American cities in the Creative Cities Network.

4. MICHELIN Recognition
New Orleans received widespread recognition during the inaugural MICHELIN Guide to the American South Ceremony in November. Emeril’s debuted in the guide with an unprecedented two stars, and Chef E.J. Lagasse became the youngest chef ever to earn a two-star distinction. Many other local restaurants received recognition:

• Zasu and Saint Germain each received one MICHELIN star
• Chef E.J. Lagasse received the MICHELIN Young Chef/Culinary Professional Award
• 11 restaurants received the Bib Gourmand distinction, which recognizes eateries for offering great food at a great value
• MICHELIN recommended 18 New Orleans restaurants
• For the complete list, click here.

5. NOLAxNOLA Fifth Anniversary
This year, New Orleans celebrated the fifth anniversary of NOLAxNOLA, a two-week celebration of New Orleans culture and music benefitting the city’s venues and musicians. While producing over 350 shows in 56 venues, the event raised more than $10K for local charities. This milestone year proved the overall success of culturally-driven events like this, with $1,058,700 distributed to New Orleans venues, musicians, comedians, and a wide array of cultural artists. NOLAxNOLA was born during COVID as a way to sustain musicians and venues, and was such a success it has become an annual tradition and a staple of our fall festival calendar.

6. UFC 318
UFC made a triumphant return to New Orleans in July, selling out the Smoothie King Center. In partnership with the Greater New Orleans Sports Foundation, UFC 318 Holloway vs. Louisiana’s own Dustin Poirier drew an enthusiastic crowd of 18,138 attendees and generated $8.09 million in ticket sales – the highest-grossing gate in Smoothie King history and a prime example of how New Orleans is Built to Host major events like these.

7. K20
The 20^th anniversary of Hurricane Katrina was a profoundly emotional week for New Orleans, offering space to reflect on the fantastic progress our city has made and the work we still have to do. New Orleans & Company highlighted the collective efforts across industries that contributed to one of the most remarkable comeback stories in history. Two decades later, New Orleans is a stronger place to live, learn, work, and visit, due to strategic investments, a new airport, expanded hotels and attractions, a transformed riverfront, a world-class hurricane risk reduction system, and enhanced flood protection and national recognition for excellence in adaptation and resilience.

8. MindTrip AI
New Orleans & Company partnered with MindTrip, an AI-powered platform empowering everyone to travel differently. MindTrip has been integrated into the New Orleans & Company website, www.neworleans.com, making it seamless for visitors to plan the perfect trip. Implementing innovative strategies like this one is one way New Orleans & Company aims to meet customer and potential visitor needs by making it easy for them to build memories and experience the best New Orleans has to offer. 

9. Vision 2035
New Orleans & Company capped off 2025 with the launch of Vision 2035 – a comprehensive, 10-year long-term roadmap, designed to enhance the region into a more harmonious place to live, learn, work and visit, created in partnership with the Greater New Orleans Foundation, GNO, Inc., Jefferson Economic Development Commission, the New Orleans Chamber of Commerce and the Urban League of Louisiana. For the whole plan, visit www.neworleans.com/vision2035.

10. Awards

New Orleans Destination Awards and Honors:

• Time Out Magazine named New Orleans the No. 1 Best Food City in the World for 2025, the only U.S. city to make the list
• Travel + Leisure ranked New Orleans No. 2 on its 2025 World’s Best Awards list
• The New York Times included New Orleans on its annual 52 Places to Go in 2025 list
• Condé Nast Traveler recognized New Orleans as one of the Best Places to Go in the U.S. in 2025
• Forbes Travel Guide named New Orleans one of its Top 12 Destinations for 2025, highlighting significant events, new hotel openings, landmark renovations, and acclaimed new restaurants.
• Rolling Stone Magazine named New Orleans one of the Best Music Cities in the United States.
• Southern Living Magazine selected New Orleans as one of the 25 Places to Go in the South in 2025
• JRNY America Awards named New Orleans Best Food City – 2025
• JRNY America Awards recognized Louisiana as State of the Year – 2025
• JRNY America Awards honored the Amtrak Mardi Gras Service as Best New Tourism Initiative – 2025
• The Telegraph newspaper in the UK named New Orleans one of the top cities in the world in an October article.

New Orleans & Company Awards and Honors:

• Northstar Stella Awards named New Orleans & Company Best CVB/DMO in the Southeast
• Smart Meetings Magazine honored New Orleans & Company as one of the Best Cosmopolitan CVBs/DMOS in the Country in its 2025 Smart Stars Awards.
• Smart Meetings Magazine named New Orleans & Company a 2025 Platinum Choice Award winner, recognizing excellence in service and destination leadership.p
• Travel Weekly Magellan Awards recognized New Orleans & Company for excellence in Destination Marketing, Advertising and Communication, and as a Culinary Destination.
• Prevue Magazine honored New Orleans & Company as a 2025 Prevue Visionary Award winner for innovation and leadership in the meetings and incentives industry.
• Meetings Today Best of Awards recognized New Orleans & Company by its meeting planner audience
• Convention South Magazine awarded New Orleans & Company its Readers’ Choice Award.
• New Orleans City Business honored Walt Leger III as a 2025 Icon Award Honoree.
• Newsweek recognized Walt Leger III, President & CEO, among New Destinations: Global Travel and Tourism Leaders – 2025
• Meetings Today named Walt Leger III a 2025 Trendsetter for his leadership in destination crisis management.t
• Biz New Orleans recognized Walt Leger III in its Biz 500: Influential Leaders list
• New Orleans City Business named Stephanie Turner, SVP of Convention Sales & Strategies, one of the Women Who Lead – New Orleans for 2025

“2025 was not without its challenges,” Leger noted. “The horrific New Year’s Day terrorist attack of January 1 took the lives of 14 people and forever changed the lives of many others. On this solemn anniversary, we continue to mourn the victims, honor the heroic first responders, and thank our city’s many supporters who refused to let hate win in a city filled with so much joy.”

Leger continued, “Next came a historic snowstorm; however, in typical New Orleans fashion, our team rallied, and with our hospitality community, we successfully and safely hosted a major citywide convention that same week. In the spring, headwinds emerged, resulting in an approximate 20 percent drop in international visitation from Canada, a reduction in federal meetings and business travel, and economic uncertainty among some domestic travelers that caused them to postpone trips. Despite the challenges, the New Orleans & Company team never wavered and continued to deliver win after win for the city and its people.”

New Orleans & Company expects to end 2025 with 61.4 percent hotel occupancy, down 5.4 percent from 2024. Visitor numbers for 2025 will not be available until spring 2026. In 2024, New Orleans welcomed over 19 million visitors, the second time in history and the first since COVID.

In addition to the top 10 milestones, the New Orleans & Company team achieved all 2025 business goals surrounding four strategic goals:

• Deliver the most innovative and exceptional sales and service
• Make New Orleans a great place to live, work, and visit
• Create and own a world-class brand for New Orleans
• Build international tourism

With an intense meetings and conventions calendar and a slate of exciting upcoming events, including Rockin’ 1000, Sail 250, and the America’s Selection of Bocuse D’Or and Pastry World Cup, New Orleans & Company is poised for an even stronger 2026.

About New Orleans & Company
New Orleans & Company is the official destination sales and marketing organization for New Orleans’ tourism industry. Founded in 1960, our mission is to inspire, promote, and encourage travel to our city for the economic, social, and community benefit of New Orleans and its people. Our vision is to ensure New Orleans remains the most remarkable, unique, and welcoming city in the world. For more information, visit us at neworleans.com or on social media @VisitNewOrleans or @Neworleansandco.