Veteran Event Services Leader Steps into Expanded Role Supporting The Client Experience, Strategic Initiatives, and High-Profile Events During $2.6B Expansion and Modernization Project
LOS ANGELES – The Los Angeles Convention Center (LACC), a leading North American exhibition venue owned by the City of Los Angeles and managed by Legends Global, announced the promotion of Sonia Trejo, CVP, CMP, CEM, from senior event manager to the newly created position of director of events and special projects.
Over the next three years, Trejo will serve as one of the Center’s primary liaisons, overseeing the client experience as the venue undergoes a long-awaited $2.6 billion expansion and modernization project. Her key responsibilities include leading the strategic execution of high-profile events and collaborating with event planners, partners, and stakeholders to ensure all events run smoothly and seamlessly, delivering an experience that meets or exceeds expectations for all involved.
Additionally, she will spearhead special initiatives across the venue’s meetings and conventions portfolio, with a dedicated focus on communication with and outreach to event organizers. Trejo will be charged with developing a solutions-based approach to minimize construction impacts whenever possible, thereby allowing events at the LACC to continue successfully.
“Sonia has demonstrated exceptional leadership and a deep understanding of the complexities of large-scale event operations,” said Carisa Norton, CVP, vice president of event services for the Los Angeles Convention Center. “Her appointment will help to ensure operational excellence as we continue to elevate and transform our venue for the future.”
Trejo brings extensive experience in event services and project management, having successfully overseen a wide range of conventions, corporate meetings, and special programs during her tenure at the LACC, and previously at GES, T-Mobile, and the Anaheim Convention Center. Her work has been instrumental in strengthening client relationships and enhancing the organization’s reputation within the industry.
“Our success is driven by the strength of our team,” said Kimberly Weedmark, general manager of the Los Angeles Convention Center for Legends Global. “Sonia exemplifies the leadership values we strive to cultivate within our organization. Her experience, integrity, and passion for excellence position her to make a significant impact in this new role. We are confident she will continue to elevate the standards of service our clients expect as the LACC evolves to become one of the top ten largest convention centers in the U.S. by early 2029.”
“I am incredibly grateful for the opportunity to step into this role and continue supporting our clients, partners, and team at the highest level,” said Trejo. “I look forward to building upon our achievements and contributing to innovative, memorable experiences for our clients and partners throughout this very special industry.”
Weedmark added, “This promotion underscores our dedication to recognizing and advancing outstanding talent as well as the Center’s ongoing investment in leadership development and its commitment to delivering exceptional event solutions for the conventions and meetings community.”
ABOUT THE LOS ANGELES CONVENTION CENTER
The Los Angeles Convention Center (LACC) is an internationally renowned venue for conventions, trade shows, and exhibitions, currently undergoing a $2.6B expansion and modernization project that will catapult it into the top ten largest convention centers in the U.S. by early 2029. Owned by the City of Los Angeles and professionally managed by Legends Global, the LACC helped sustain over 12,000 local jobs and generate $685 million in regional economic impact for the fiscal year ending June 30, 2025. The LACC prioritizes environmental and social responsibility and is proud to be a LEED® Gold-certified facility. Visit laconventioncenter.com
About Legends Global
Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated solution of premium services, including feasibility & consulting, owner’s rep, sales, partnerships, venue management, hospitality, merchandise, and content & booking. Through our white-label approach, we keep our partners front and center while leveraging the power of our global network: over 450 venues, 20,000 events, and 165 million guests annually. To learn more, visit us at www.LegendsGlobal.com and follow us on LinkedIn and Instagram.
