Super Bowl Parade-Related Hotel Bookings Drove Center City Hotel Revenue and Demand
PHILADELPHIA – Today, Philadelphia’s three key tourism and
hospitality agencies announced the strong positive impact on the
city’s hospitality industry resulting from the Philadelphia Eagles
Super Bowl LIX win and resulting citywide celebrations. According to the
Philadelphia Convention and Visitors Bureau (PHLCVB), Visit
Philadelphia® and the Greater Philadelphia Hotel Association (GPHA),
Center City hotels sold more than 11,000 hotel rooms, resulting in an
estimated $4.3 million in revenue between Thursday, February 13 through
Saturday, February 15. All key data points saw a marked increase when
compared to the same weekend in 2024.
Center City Hotel Data Highlights:
Occupancy: 90%, up 37 points from the same time last year
Demand: 11,089 hotel rooms, up 71% from the same time the previous year
Revenue: $4.3 million, an increase of 164% from the same time last year
Data source: Tourism Economics
When compared to hotel performance following the Eagles’ Super Bowl
LII won in 2018, and nearly all data points increased due to the parade.
Most notably, the demand for Center City hotel rooms was up 24%, and hotel
room revenue was up almost 42%.
When looking at the Philadelphia Eagles’ three post-season home game
weekends (Saturdays and Sundays), including the wildcard game on January 12
versus the Green Bay Packers, divisional playoff game on January 19 verses
the Los Angeles Rams and conference championship on January 26 versus the
Washington Commanders, Center City hotels also fared well, seeing more
than $2.7 million in hotel room revenue, up 37% from the same time last
year, and a 60% increase in occupancy, up 12 points when compared to the
same time the previous year.
Center City hotels not only benefited from the Eagle’s performance during
this span but also from conventions like NeighborWorks America, in-town
February 9-14, which drove overall occupancy. This boost in hotel stays
was further enhanced by Valentine’s Day and the long weekend.
The tangible impacts of the Philadelphia Eagles successful 2024-2025
season on Center City hotels illustrates the strong connection between
major sporting events and tourism and hospitality, as fans travel to
experience the excitement firsthand. Hotels, restaurants, and local
businesses all benefit from increased bookings and spending. This
connection highlights the economic impact of a successful team, turning
a city into a destination for visitors and residents from the Greater
Philadelphia region, many of whom book stays in Center City to fully
immerse themselves in the atmosphere of significant sporting events.
About the PHLCVB:
The Philadelphia Convention and Visitors Bureau (PHLCVB) creates
positive economic impact across the Philadelphia region, driving job
growth and promoting the health and vibrancy of our hospitality industry
by marketing the destination, the Pennsylvania Convention Center, and
attracting overnight visitors. The PHLCVB’s work engages our partners,
the local Philadelphia community, as well as culturally and ethnically
diverse regional, national, and international conventions, sporting event
and tourism customers. The PHLCVB is also the official tourism promotion
agency for the city of Philadelphia globally and is responsible for
growing the number of international leisure visitors who come to the
region each year. To learn more, visit www.discoverPHL.com [3].
