Interactive Booth Activation Designed to Help Hosted Buyers Pause, Recharge, and Reconnect During the Industry’s Largest Trade Show
LAS VEGAS–October 7, 2026–
At this year’s IMEX America, Caesars Entertainment is taking a fresh approach to hosted buyer engagement, replacing the traditional booth presentation with an interactive experience that helps planners reset and refocus between appointments.
Held every 30 minutes on Tuesday, Wednesday, and Thursday, the activation will be led by Carolina Panoff of Be You Disco and will invite hosted buyers to step away from the show floor’s pace for a brief but meaningful experience focused on connection, energy, and engagement.
The initiative was born from a simple observation: hosted buyers spend much of IMEX America moving between back-to-back appointments, presentations, and networking opportunities.
Rather than adding another presentation to an already packed schedule, Caesars Entertainment created a moment planners could genuinely enjoy.
“We know hosted buyers are constantly on the go during IMEX America,” said Kelly Gleeson Smith, Senior Vice President of Sales, Caesars Entertainment.
“As an organization that creates experiences for a living, we felt there was an opportunity to give planners something different. We wanted to create a moment that helps them pause, recharge, and return to their day feeling energized and inspired.”
The activation area has been designed as a welcoming retreat within the Caesars Entertainment booth. Attendees will experience music, guided participation, and sensory elements, including an organic orange scent selected for its uplifting aroma.
The experience reflects Caesars Entertainment’s ongoing commitment to helping planners design impactful events and meetings that prioritize attendee engagement and meaningful connections.
In addition to the activation, Caesars Entertainment continues to provide planners with educational resources through its Wellness Guide, which offers event professionals practical tools and ideas for incorporating attendee-focused experiences into their meetings and events. The guide is available at https://www.caesars.com/meetings/wellness.
As planners increasingly look for ways to create memorable attendee experiences, Caesars Entertainment believes the future of engagement goes beyond presentations and information sharing.
Sometimes the most meaningful moments let attendees pause, reconnect, and return with renewed energy.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino entertainment company in the U.S. and one of the world’s most diversified casino entertainment providers. Since it began in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through new resorts, expansions, and acquisitions. Caesars Entertainment, Inc.’s resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment, and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards® loyalty program, the company focuses on building value with its guests through a unique combination of impeccable service, operational excellence, and technology leadership. Caesars is committed to its Team Members, suppliers, communities, and the environment through its PEOPLE PLANET PLAY framework. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-GAMBLER. For more information, please visit www.caesars.com/corporate.
About Meetings and Events at Caesars Entertainment, Inc.
As the largest casino-entertainment company in the U.S., Caesars Entertainment, Inc. offers meeting and event planners one dedicated team, united nationwide and committed to delivering the most successful meeting experiences possible. With one call or email, planners can access more than 50 properties, more than 2.1 million square feet of meeting space, and more than 50,000 guest rooms. Mix and match properties and venues within a destination under a single contract and minimum. Enjoy elite perks, rewards, and privileges with our Caesars Rewards Meeting Diamond Program. For more information, please visit http://www.CaesarsMeansBusiness.com.
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