Strengthening its leadership team, the resort appoints Vilma Campos to spearhead sales and marketing efforts. RIVIERA MAYA, MEXICO. (September 4, 2025) – Banyan Tree Mayakoba [1], a sanctuary for the senses nestled in the heart of Mexico’s Riviera, proudly announces the appointment of Vilma Campos as the property’s new Director of Sales & Marketing. Campos brings over twenty years of marketing expertise, sales acumen, and people-first leadership experience to Banyan Tree Mayakoba.
Previously, she was Director of Sales & Marketing at Hyatt Regency Mexico City, where she led a team to achieve sales goals and fostered new customer relationships.
At Banyan Tree Mayakoba, Campos is eager to bring her wealth of experience to Banyan Tree Mayakoba, driving innovation, strengthening partnerships, and ensuring the delivery of extraordinary guest experiences. Above all, she remains committed to sharing the very best version of herself each day while learning and growing alongside her new colleagues.
“Vilma is not only an accomplished sales and marketing leader but also someone who truly embodies the values of integrity, respect, and collaboration,” said Peter Hecler, Senior Vice President, Head – Regional Operations. “Her ability to inspire teams, build meaningful relationships, and approach challenges with enthusiasm makes her a tremendous asset as we continue to grow and elevate our brand presence.”
A seasoned commercial professional, Vilma has built her career on leading with integrity and cultivating high-performing teams while maintaining the highest standards of professionalism. Her leadership style emphasizes empathy, ethics, and authenticity. All qualities that inspire those around her to pursue shared goals with confidence and purpose.
Beyond her professional achievements, Vilma’s story is shaped by a deep love for exploration, balance, and connection. Having lived in and traveled through various cities, she has come to embrace diverse cultures and perspectives, which continue to enrich her leadership approach. A dedicated yoga practitioner and avid pet lover, she finds harmony and joy in both her personal and professional life. Vilma is also an ardent Formula 1 fan and an admirer of mixed martial arts, both interests that reflect her appreciation for both precision and resilience.
For more information about Banyan Tree Mayakoba, please visit
https://www.banyantree.com/
@banyantreemayakoba.General property images of Banyan Tree Mayakoba here [3]
About Banyan Tree Mayakoba:
Nestled in the heart of Mexico’s Riviera Maya, just north of Playa del Carmen, the AAA Five Diamond Banyan Tree Mayakoba offers an unparalleled escape within a private gated community connected by serene canal waterways. The resort boasts 162 luxurious accommodations, including 34 beachfront suites, 121 villas, and the newly introduced two-story floating lagoon villas, each with its own private pool. Culinary delights await at nine venues and bars, including the recently debuted Sur Beach Club, the only adults-only beach club in the Riviera Maya, inspired by a Spanish “chiringuito” with chic design and uninterrupted ocean views, signature Banyan Group concept Saffron, Italian outpost Cello, experiential Mayan dining at HAAB, the beachside Sands Beach Club, and more. Adventure and wellness intertwine at Banyan Tree Mayakoba, with activities ranging from snorkeling the second-largest barrier reef and swimming in nearby cenotes to chartering private yachts and riding hydrobikes. The renowned Banyan Tree Spa offers only-found-here treatments and wellness rituals, complementing the resort’s commitment to sustainability through its “Stay for Good” biodiversity program. Banyan Tree Mayakoba is a destination for deep
relaxation, world-class service, and beauty everywhere you turn.
