Bureau expands efforts to engage residents and collaborate with community organizations
LITTLE ROCK, Ark. (Aug. 26, 2025) — The Little Rock Convention & Visitors Bureau (LRCVB) is pleased to announce that Brenda Hatton-Ficklin, who has served in a variety of sales roles since 2020, has been named Director of Community Engagement. In this newly established position, Hatton-Ficklin will guide efforts to continue building strong ties with residents, organizations, and neighborhood partners, while further positioning Little Rock as a welcoming, inclusive destination.
With more than 30 years of experience in nonprofit and community relations, Hatton-Ficklin will collaborate with neighborhood associations, civic and cultural groups, and local leaders to expand awareness of bureau initiatives, foster strategic partnerships, and support programming that elevates Arkansas’ capital city.
She has also been instrumental in attracting major organizations and events to Little Rock, including national sororities, fraternities, and large-scale cultural programs. Her ability to cultivate lasting relationships with partners and meeting planners has helped bring groups such as Alpha Kappa Alpha Sorority, Inc., Ram Katha, and Sigma Gamma Rho Sorority, Inc. to the city.
“Brenda brings a wealth of knowledge and trusted leadership to the bureau,” said LRCVB Vice President of Sales & Services Stasha Irby. “Her passion for engagement will strengthen our connection to neighborhoods and create new opportunities to showcase the value of tourism to residents.”
“I am excited to step into this role and continue advancing the bureau’s partnerships in Little Rock,” said Hatton-Ficklin. “Our city is filled with vibrant and engaged citizens and organizations, and I look forward to working together to share those stories and highlight tourism’s impact throughout the region.”
For more information about the Little Rock Convention & Visitors Bureau,
Visit www.littlerock.com [1].
ABOUT THE LITTLE ROCK CONVENTION & VISITORS BUREAU
The Little Rock Convention & Visitors Bureau (LRCVB) is the official destination marketing organization for the City of Little Rock, charged with marketing and selling the city as a meeting, sports and leisure travel destination. The LRCVB also manages the Statehouse Convention Center, Robinson Center, River Market, and multiple parking facilities.
