Colin Mills Appointed General Manager of Highly Acclaimed Beachfront Resort
Clearwater Beach, Florida (July 22, 2025) – JW Marriott Clearwater Beach Resort & Spa, part of Marriott’s luxury and lifestyle portfolio, has announced the appointment of Colin Mills as General Manager. With a distinguished 25-year career at Marriott International, Mills is poised to elevate the resort’s renowned guest experience and operational excellence, building on his proven track record of driving record revenues and transforming properties.
Mills joins the beachfront resort following a series of impactful leadership roles across the Marriott portfolio. Most recently, he served as General Manager of the Sheraton Orlando Lake Buena Vista Resort. Before that, he held several key positions at JW Marriott Orlando Grande Lakes, including Director of Operations, Director of Food & Beverage, and Director of Event Management, where he played a pivotal role in elevating guest experiences, enhancing team engagement, and driving strategic property initiatives.
Known for cultivating high-performing teams and executing strategic property transformations, Mills has also held leadership roles at resorts in St. Kitts, New Orleans, and Boston, consistently driving improvements in associate engagement, customer satisfaction, and financial performance.
“This is a remarkable opportunity to lead such a premier destination,” said Mills. “I am excited to bring my passion for hospitality and proven approach to operations and team development to JW Marriott Clearwater Beach Resort & Spa. I look forward to continuing the resort’s success while creating unforgettable guest experiences on Florida’s Gulf Coast.”
In his new role, Mills will oversee the resort’s day-to-day operations, elevate the guest journey, and drive strategic performance initiatives to position the property as a leading luxury destination in the region.
For more information about JW Marriott Clearwater Beach Resort & Spa, please visit
https://www.marriott.
