New Jersey Devils, Prudential Center and Uber Launch Official Rideshare Partnership
  • January 12, 2017
  • NEWARK, NJ – Today, the New Jersey Devils and Prudential Center announced a partnership designating Uber as the first official rideshare partner of the team and arena. From hockey games to epic rock concerts, Prudential Center is New Jersey’s home of sports and entertainment, and with this first-of-its-kind collaboration in the Garden State, fans will have an easier, more affordable way to get to and from the venue than ever before. The partnership is Uber’s first with a sports team and venue in New Jersey.

    “Uber and the Devils together is a win-win partnership for Newark,” said Newark Mayor Ras Baraka. “It increases reliable affordable transportation choices for Prudential Center visitors and provides an incentive for people to leave their cars at home.”

    “With nearly two million visitors through our doors each year, we rely on our partners both inside and outside of the building to provide the same world-class experience that we strive for each night,” said Adam Davis, Chief Revenue Officer, New Jersey Devils and Prudential Center. “We are excited to team with Uber – a pioneer in the industry – to give our fans another safe, dependable option to get to and from The Rock.”

    “Uber is committed to improving transportation for both residents and visitors in Newark and we’re ready to hit the ground running at Prudential Center,” said Ana Mahony, General Manager for Uber New Jersey. “Teaming up with the New Jersey Devils and Prudential Center helps fulfill our mission of making transportation as reliable as running water, everywhere, for everyone.”

    To make getting to and from Prudential Center easier, Uber has established a designated pickup and drop-off area outside of Investors Bank Tower so fans can connect with a ride easily before and after an event. These pickup and drop-off locations are integrated directly into the Uber app. New Uber riders can get their first ride free, up to $20, by using the code “NJDEVILS” when they sign up.

    Below are pro tips on getting to and home from Prudential Center:

    • When heading to Prudential Center, ask your driver to follow in-app navigation and the signs for the drop-off area, which is located outside of Investors Bank Tower;

    • When leaving the arena, open the app, enter your destination, then follow the in-app directions to the designated pick-up area located outside of Investors Bank Tower;

    • The area surrounding Prudential Center will be crowded after an event, so use your app to call or text your driver if you’re having trouble connecting, and remember to make sure you’re getting into the right car by confirming the driver’s name and license plate number.