MONTREAL, QUEBEC — evenko, one of the leading promoters and producers in Canada, and Live Nation Entertainment recently announced that they have entered into a partnership that will increase entertainment opportunities in Quebec and Atlantic Canada. According to Live Nation Entertainment, the company plans to leverage evenko’s expertise in producing and promoting live entertainment and developing emerging local talent as well as its world-class festival portfolio.
evenko produces more than 1,500 musical, family and sporting events annually throughout the province of Quebec and Atlantic Canada. The company’s festivals include OSHEAGA Music and Arts Festival, îLESONIQ and the country music festival, LASSO Montréal. evenko also manages and programs a variety of venues, including Bell Centre, MTELUS, Place Bell and the Corona Theatre. All of these operations will continue under the new agreement.
“This is great news for evenko and music fans throughout Quebec, who will now enjoy a broader range of concerts and shows, with Montreal becoming a must stop on major international artists’ world tours,” says Jacques Aubé, President and CEO of evenko. “This partnership will allow us to benefit from Live Nation’s global promotional strength to promote our festivals and events in Montreal and Quebec, as well as evenko Agency and Spectra Musique artists’ tours outside the province.”
“This partnership brings with it a beautiful synergy and a shared belief in bringing the biggest concerts to Quebec and Eastern Canada,” says Riley O’Connor, Chairman, Live Nation Canada. “Having been born and raised in Montreal, I am truly excited to collaborate with our friends at evenko to further strengthen our presence in the marketplace and expand our international footprint.”