ASM Global and Ticketmaster Expand Major Strategic Partnership
  • June 16, 2021
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    LOS ANGELES, CA — ASM Global has announced an extension of its agreement with Ticketmaster to continue serving industry-leading digital ticketing technologies to many of ASM’s premier North American stadiums, arenas, convention centers and performing arts facilities. ASM Global is also expanding its relationship with Ticketmaster by enabling the company to conduct ticket sales for Live Nation-promoted shows at other ASM Global venues throughout North America.

    With digital tickets, fans receive the benefits of state-of-the-art venue access with contactless entry, mobile box office support, instant transfer when sending a ticket to a friend or selling it to another fan, as well as anti-counterfeiting features, which eliminate ticket fraud by using an encrypted barcode that refreshes automatically every few seconds. Ticketmaster’s foundation of digital ticketing also enables the rollout of regular upgrades and innovations.

    ASM Global President and CEO Ron Bension said, “With amazing content in all of our venues as a powerful foundation, we continue to discover imaginative new methods that leverage breakthrough technologies to create unparalleled consumer journeys including innovative food and beverage and premium VIP treatment for fans. Aligning with industry leaders like Ticketmaster is a critical component in providing millions of people with the most seamless and secure live experiences.”

    “ASM is our largest partner in North America, and we are proud to grow our great work together,” said Michael Rapino, President and CEO, Live Nation Entertainment. “We are committed to supporting ASM’s efforts to provide fans with best-in-class ticketing and fan-engagement now and into the future.”

    Ticketmaster’s Live Analytics dashboard will enable ASM to build stronger relationships with its fans. The analytics platform will provide ASM with insights and tools for better fan engagement across events of all kinds.

    “We are committed to helping ASM deliver world-class events where the ticketing process elevates the entire fan experience,” said Mark Yovich, President, Ticketmaster. “Like Ticketmaster, ASM cares deeply about the customer journey and the value of building strong relationships with fans from the moment they purchase a ticket to well after the event ends.”