ZOE LARA PROMOTED TO SR. VP SALES & MARKETING, THE AMERICAS AT PALLADIUM HOTEL GROUP

(Madrid, October 11, 2023) – Palladium Hotel Group [11] announced a new
role and change in the management structure for the area of sales and
marketing in the Americas. Zoe Lara, who joined Palladium Hotel Group in
2022, and successfully served as Country Sales Director for Jamaica and
the Dominican Republic has been promoted to Sr. VP of Sales & Marketing
for the Americas, taking on responsibility for the management and
leading the regional teams of Sales and Marketing, both in the outbound
markets and those responsible for the commercial performance of the
hotels in the continent.  

Lara expressed her enthusiasm for the great challenge to be assumed,
given the significance of the Americas for the hotel company, where
there is huge growth and development potential, given the interest of
the outbound markets in all the destinations where the hotel group
operates.  

“I am truly honored and excited to take on this new role, as I also
appreciate the confidence and trust that Palladium Hotel Group has
placed in me. I look forward to contributing my best efforts to drive
our sales and marketing strategies, and I am committed to helping the
company achieve its goals in the Americas region. I also want to
acknowledge the incredible support that I have received throughout my
career in the company, from peers and colleagues who have been
instrumental in reaching this milestone.” commented Zoe Lara.  

While Sergio Zertuche, Chief of Sales & Marketing Officer at Palladium
Hotel Group, emphasized: “The Americas is a key region, where a very
important part of the assets we manage are located at. It is also home
to key source markets, where we see a very significant growth potential.
Zoe has a solid background and expertise both in the sector and the
region, and she has demonstrated a magnificent strategic vision ever
since she joined the company. We are therefore confident that with Zoe
we are taking a key step towards achieving our objectives.”

Zoe Lara is considered a stalwart in the hospitality industry, having an
extensive career in hotels, with more than two decades of experience.
Throughout her career, Lara has held positions of high responsibility in
leading companies in the sector, such as Meliá and AMResort or Hyatt
Inclusive Collection, always closely related to the Sales & Marketing
departments. She has had outstanding performance in key markets such as
USA, Canada, Mexico, and LATAM, among others.