Whiteface Lodge Appoints Jonathon Peels as New General Manager

Whiteface Lodge Lake Placid New York

LAKE PLACID, N.Y. – Feb. 2, 2023 – Whiteface Lodge [1] is pleased to
announce that Jonathan Peels has been appointed the new general manager
of the Four Star Forbes-rated, luxury all-suite resort in Lake Placid,
New York. One of the premier resorts in the Adirondack region, Whiteface
Lodge boasts 96 guestrooms, two restaurants, a spa, and an abundance of
indoor and outdoor activities for guests across generations to enjoy.

Peels bring a wealth of knowledge to Whiteface Lodge with over 15 years
of management experience at hotels and resorts around the country. Most
recently, he was the resort manager of Palm Beach Singer Island Marriott
Beach Resort & Spa where he was responsible for managing the operations
of the full-service luxury condominium resort in Florida.

Commenting on his post, Peels remarked, “Whiteface Lodge is a
spectacular property and I am delighted to join such a talented team as
part of the Lodge family. I appreciate that Whiteface Lodge is a
committed neighbor to the Lake Placid community, and I look forward to
serving the community and bringing local Adirondack culture and
hospitality to our guests.”

Whiteface Lodge is renowned for providing guests with luxury
accommodations, personalized service, and memorable experiences. The
resort will benefit tremendously from the full complement of Peel’s

“It is a pleasure to welcome Jon to this magnificent resort,” said
Donald J. Urgo, Jr, managing partner, Urgo Hotels & Resorts. “With
strong leadership and operational experience gained at first-rate
properties over the past two decades, Jon will be a valuable addition to
our team at Whiteface Lodge. We couldn’t be more thrilled to have Jon
continue bringing the finest in hospitality to our guests at the Lake
Placid area.”

As a former Florida resident, Peels enjoyed spending time at the beach,
paddle boarding, and kayaking. Now that he calls Lake Placid home, Peels
looks forward to learning to ski, hike, and adventure through the

About Whiteface Lodge

Whiteface Lodge is situated adjacent to the alpine village of Lake
Placid, New York, home to two Winter Olympics games. Conceived by a
former Olympian and modeled after the Adirondack Great Camp, this rustic
resort was completed in 2005. Whiteface Lodge is an all-suite property
boasting 96 suites, a three-story great room, Kanu restaurant, Peak 47
lounge dining, Lake Placid’s only resort spa, and two handcrafted,
luxury lean-tos, unique to the Adirondacks. For reservations or
additional information, visit www.thewhitefacelodge.com [1] or call
518-523-0505. Follow the resort on social media @whitefacelodge.

About Urgo Hotels & Resorts

Urgo Hotels & Resorts, a wholly-owned subsidiary of HHM, has been an
industry leader in hotel management and development for more than four
decades. Urgo has extensive experience with mountain leisure, ground up
development of complex mixed-use and condo-hotel projects, and resort
properties. Urgo has earned numerous industry awards for its development
and management achievements over the years, including four-time winners
of Marriott’s Partnership Circle Award and Marriott’s Lifetime
Partnership Circle Award, their highest honor for hospitality
excellence. With HHM, the company operates over 235 full-service and
select-service hotels across the United States and Canada in virtually
every major hospitality market from coast to coast. Their highly
experienced and stable operating team is known for being nimble,
accountable, and entrepreneurial in how they drive market-leading
results for owners including publicly traded companies, private equity
firms, and family office investors.


Jonathn Peels Whiteface Loidge Lake Placid New York
Jonathan Peels - General Manager at The Whiteface Lodge
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