Hatfield brings nearly 10 years of public affairs experience to the role
PITTSBURGH – VisitPITTSBURGH announced today that Emily Hatfield has
joined the region’s official tourism and convention promotion
organization as director, of communications and public affairs.
In this role, Hatfield will work closely with senior leadership to align
marketing and communication efforts with overall business goals. She
will partner with key stakeholders throughout the organization to shape
and execute business strategy and key initiatives as well as continue to
enhance and endorse VisitPITTSBURGH’s brand, voice, and messaging to
promote the region as a premier travel destination.
“We’re delighted to welcome Emily Hatfield to VisitPITTSBURGH,” said
Chief Marketing Officer Susan Klein. “She brings a highly relevant
background to the role, including a wealth of communications and public
affairs experience in tourism at the statewide level in West Virginia.
We’re confident Emily will make an immediate and significant
contribution to our efforts to positively promote Pittsburgh and our
“I’m grateful for the opportunity to join the VisitPITTSBURGH
team,” Hatfield said. “Pittsburgh has so much to offer and has
always been a world-class travel destination. I’m excited to dive into
the role during such a pivotal moment in the organization’s history,
and I look forward to working alongside my VisitPITTSBURGH colleagues to
tell the city’s story and make a significant impact on both a global
and national scale.”
Hatfield was most recently Director of Marketing and Communications at
ChemDAQ, Inc. Previously, Hatfield was Deputy Cabinet Secretary of the
West Virginia Department of Tourism, having served there as both
Director of Brand Marketing and Director of Public Relations. Earlier in
her career, Hatfield held public affairs and communications roles at the
West Virginia Department of Commerce and was Deputy Press Secretary for
the Office of the Governor of West Virginia.
Hatfield earned a master’s degree in communication, with a dual
concentration on political communication and corporate and non-profit
communication from The Johns Hopkins University. She completed her
bachelor’s degree in integrated marketing communication at Wheeling
VisitPITTSBURGH is the official tourism marketing and promotion agency of the Pittsburgh region.
The organization is dedicated to generating business events, sports events, and leisure travel.