SALT LAKE CITY (August 2023) Celina Sinclair recently joined Visit Salt
Lake (VSL) as Director of Strategic Alliances. In her new role, she
oversees and executes strategy and implementation associated with the
long-term stewardship of Visit Salt Lake’s strategic partners. Playing
a leading role in managing the newly created Convention & Tourism
Assessment Area (CTAA), Celina serves as the primary liaison with
regional hotels and stakeholders. She’ll work to enhance collaboration
to drive tourism growth and development with trusted initiatives and
new, unique programming.
Celina brings more than a decade of strong tourism industry and
destination marketing organization experience to VSL. She served as
partner relations lead at the Utah Office of Tourism (UOT) where she
demonstrated her industry relations, partnership collaborations, and
resource development skills. Most notably, Celina managed UOT’s
traditional cooperative marketing program, which received annual
legislative appropriation.
Celina holds a bachelor’s degree with an emphasis in tourism
development and management from Arizona State University and a Master of
Public Administration degree from the University of Utah, solidifying
her understanding of public-sector management and administration.
“We are happy to welcome Celina! We are confident she’ll use her
extensive skills and knowledge to create success with our CTAA
initiatives,” said President & CEO Kaitlin Eskelson. “She will
develop VSL’s connections and extend our ‘West of Conventional’
brand while driving the growth of our visitor economy.”
“I’m excited to work with our hotel partners on the newly formed
Convention & Tourism Assessment Area with exceptional strategies to
create pronounced increases in occupancy and room rates,” said Celina.
“I look forward to building upon our existing alliances while bringing
new partners into play as we work together to keep our tourism economy a
vital part of Utah’s marketplace.”
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_Visit Salt Lake is a private, non-profit corporation responsible for
the promotion of Salt Lake as a convention, meetings, sports events and
travel destination. In partnership with Salt Lake County, Visit Salt
Lake improves the area’s economy by attracting and providing support to
conventions, sports events, leisure travelers, and visitors with a strong
commitment to sustainability and stewardship of the area’s natural
environment. Through its sales and marketing programs, Visit Salt
Lake’s Impact on Salt Lake’s Annual $4.5 billion visitor economy
equates to $1,238 in tax relief for each household within Salt Lake
County. For more information on all that Salt Lake has to offer, go to
_visitsaltlake.com.
