SALT LAKE CITY (April 2023) Antonette Eckert recently joined Visit Salt
Lake (VSL) as Associate Vice President of Tourism Development. She will
be responsible for managing VSL’s growing portfolio of destination
assets and associated opportunities in the travel trade space, working
with local suppliers and domestic and international distributors to
expand the trade segment for Salt Lake globally.
“Anton is an experienced brand builder, strategic marketer, and data
geek who loves to cross industries, departments, and cultural boundaries
to maximize results for travel brands and products,” said Chief Brand
& Marketing Officer Tyler Gosnell. “We’re excited to have her on our
team as we strategically and sustainably increase the travel trade
sector of tourism for Salt Lake County.”
Most recently, Anton was the Chief Industry Development Officer at
Travel Nevada where she reconstructed their global representation
strategy to drive post-pandemic visitation and spending; launched learning
platforms for both travel advisors and local ambassadors to improve
overall visitor experience; reimagined the rural marketing grant program
to insure equity and accountability across the state; and instituted a
destination development program to create a long-term community-led
strategic plans for rural Nevada. She’s led global travel trade sales
and marketing teams at state, city, and rural DMOs including Visit
California, San Francisco Travel and Visit Vacaville, CA.
“I’m so excited about working with this team of professionals in
Salt Lake,” said Eckert. “I look forward to building alliances and
partnerships, taking on new challenges, and building our brand while
increasing tourism traffic.”
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_Visit Salt Lake is a private, non-profit corporation responsible for
the promotion of Salt Lake as a convention, meeting, sports event and
travel destination. In partnership with Salt Lake County, Visit Salt
Lake improves the area’s economy by attracting and providing support to
conventions, leisure travelers, and visitors with a strong commitment to
sustainability and stewardship of the area’s natural environment.
Through its sales and marketing programs, Visit Salt Lake’s impact on
Salt Lake’s annual $4.5 billion visitor economy equates to $1,238 in
tax relief for each household within Salt Lake County. For more
information on all that Salt Lake has to offer, go to
_visitsaltlake.com.
