As part of a three-day tour in partnership with Black Meetings &
Tourism, 14 meeting planners will experience Milwaukee’s venues,
restaurants, hotels, transportation, and attractions
MILWAUKEE, WI – (September 20, 2022) VISIT Milwaukee is proud to
welcome 14 prominent Black meeting planners this week to showcase the
best of the city while inspiring them to book their forthcoming meetings
in Milwaukee. This familiarity tour is hosted in partnership with Black
Meetings & Tourism [2], an award-winning trade publication for and about
the $40 billion African American group, leisure, and meetings market.
From September 20-22, VISIT Milwaukee’s marketing and sales team will
show the planners around the city, highlighting a number of hotels,
attractions, restaurants, and Milwaukee icons to illustrate the breadth
of world-class accommodations, venues, and amenities they and their
attendees can experience. Stops include the Wisconsin Center District
properties with a focus on the Wisconsin Center expansion, American
Family Field, America’s Black Holocaust Museum, Bronzeville, Deer
District, Bradford Beach, Henry Maier Festival Park, Potawatomi Hotel &
Casino, among others.
“We’re thrilled to welcome this group of top-tier planners to show
them all Milwaukee has to offer. These planners represent events with
attendance ranging from 50-10,000, which will ultimately generate
significant economic impact for our community, as well as a chance to
introduce our city to diverse visitors,” says Peggy Williams-Smith,
president and CEO of VISIT Milwaukee. “Attracting more travelers of
color is a key priority for my team. I know Milwaukee’s hospitality
community is as proud as we are to roll out the red carpet for this
stellar group.”
The planners in attendance are looking to book meetings in 2022 through
2024 and have already expressed interest in booking in Milwaukee. They
represent businesses and organizations such as: Habitat for Humanity
International; National Organization of Black Elected Legislative Women;
Delta Sigma Theta; NAACP; Edible Arrangements; and Ford Motor
Company.
“We are excited to be here,” Black Meetings & Tourism said in a
statement. “We know Milwaukee is sure to be a great destination for
meetings and events!”
Many community leaders with ties to the groups the planners represent
have been invited to help welcome the group at various stops along the
tour.
Interview opportunities are available with both VISIT Milwaukee
leadership and Black Meetings & Tourism. Please email Claire Koenig
([email protected]) if you’d like to schedule an interview.
About VISIT Milwaukee
VISIT Milwaukee is a community asset that markets the destination as a
top choice for business, convention, and leisure travel to national and
international visitors to increase the economic impact of tourism in the
region. VISIT Milwaukee has over 750 members, including hotels/motels,
restaurants, attractions, services, and area businesses. The Wisconsin
Center District, which is undergoing a large-scale expansion slated for
completion in 2024, and Potawatomi Hotel & Casino are strategic partners
with VISIT Milwaukee, providing funding support for conventions and
tourism programs. For more information call (800) 554-1448 or
visit www.visitmilwaukee.org [3].
