VISIT Milwaukee Hires Meisha Bridges as Chief Financial Officer

Bridges Meisha VISIT Milwaukee

MILWAUKEE — (February 16, 2024) –VISIT Milwaukee is proud to announce
it has hired Meisha Bridges as its new Chief Financial Officer (CFO).
With this appointment, Bridges assumes a pivotal role in steering the
financial and strategic operations of VISIT Milwaukee, a key player in
Milwaukee’s tourism industry.  

Bringing a wealth of experience, Bridges is poised to provide dynamic
leadership in financial management, operational efficiency, and
strategic planning. As CFO, she will collaborate closely with the
executive team, the Board of Directors, and a range of external
stakeholders to ensure VISIT Milwaukee’s continued fiscal integrity and
forward momentum.  

“After conducting a year-long search, we are confident that Meisha’s
accounting experience and knowledge will advance the vision of VISIT
Milwaukee and our strategic goals,” says Peggy Williams-Smith,
President and CEO of VISIT Milwaukee. “Meisha is a proven leader with
decades of experience, having delivered significant results with several
large nonprofit organizations. I am certain she will continue that
trajectory with VISIT Milwaukee.”    

Prior to joining VISIT Milwaukee, Bridges most recently served as the
controller at YWCA Southeastern Wisconsin, where she spearheaded
financial and IT operations. Her track record of success includes
leading impactful initiatives such as a payroll system conversion and
bolstering investment portfolios. Bridges’ professional background spans
various industries, including roles at Robert Half, IBVI, Baker Tilly,
Johnson Controls, and C&D Technologies.  

“I am extremely honored to have the opportunity to work with the
leadership of the organization to fulfill its mission of creating
economic impact and support a stronger more inclusive community by
promoting Milwaukee as a premier tourism destination,” Bridges says.
“I love the work that the organization has begun and I am thrilled to
join this incredibly diverse and talented team and board of directors.”

In her capacity as CFO, Bridges will oversee all financial functions,
including financial reporting, budgeting, cash management, and payroll
processing. Her strategic vision and operational acumen will play a
pivotal role in driving VISIT Milwaukee’s continued growth and success
in the dynamic tourism landscape.  

A full-size image of Meisha Bridges can be found here [2].  

About VISIT Milwaukee: VISIT Milwaukee creates economic impact and
supports a stronger, more inclusive community by promoting the Greater
Milwaukee area as a premier tourism destination. Strengthened by VISIT
Milwaukee’s dynamic convention and leisure marketing initiatives,
tourism to Milwaukee contributes $6.018 billion to the local economy,
supporting over 43,000 hospitality employees. VISIT Milwaukee has over
950 members, including hotels/motels, restaurants, attractions,
services, and area businesses. The Wisconsin Center District, which is
undergoing a large-scale expansion slated for completion in 2024, the
city of Wauwatosa, and Potawatomi Casino | Hotel are strategic partners
with VISIT Milwaukee, providing funding support for conventions and
tourism programs. For more information call (800) 554-1448 or visit

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