The St. Regis Longboat Key Resort Appoints Luxury Hospitality Veteran Winfred van Workum as General Manager for the Highly Anticipated Opening

St. Regis Longboat Key Resort

Spearheading the unveiling of Longboat Key’s largest development in
over 50 years and the only domestic opening for St. Regis in 2024

Longboat Key, FL, February 26, 2024 – The St. Regis Longboat Key
Resort is delighted to announce Winfred van Workum as General Manager of
the soon-to-open resort. With a distinguished career in hospitality
spanning over two decades, van Workum brings a rich tapestry of skills
and a passion for outstanding service to this highly anticipated launch,
set to open its doors in the summer of 2024.

Expected to be the cornerstone of Longboat Key, the resort boasts bold
design, exquisite dining experiences, destination spa, and resort grounds
and a commitment to providing an unparalleled level of hospitality and
service. Van Workum, with his extensive leadership background, will
oversee all operations of the 168 guest rooms-including 26 suites with
terraces, positioning the property as a premier destination in the heart
of Longboat Key.

Bringing a rich depth of knowledge cultivated at a prestigious
establishments such as The Breakers Hotel in Palm Beach and The
Ritz-Carlton New York, Central Park, Winfred is poised to establish a
new standard of luxury on Florida’s cultural coast and contribute to
the triumph of The St. Regis Longboat Key Resort.

“It is an honor to be a part of this milestone for the St. Regis brand
and for this vibrant community, which has come to feel like a true home
to me,” said van Workum. “I am excited about the opportunity to
build a dedicated team, introduce immersive guest experiences, and
create a special place for the community and guests to gather and

 Born in the Netherlands into a family of hospitality entrepreneurs, van
Workum’s impressive career followed in their footsteps, starting in
The Hague, spanning across global cosmopolitan destinations, a
testament to his unwavering commitment to excellence. Notably, his
recent roles as Market General Manager, overseeing the St. Regis, Bal
Harbour and the W Miami, showcasing his continued success and
proficiency in the industry. This newest appointment marks Winfred’s
fourth association with the St. Regis brand, a testament to his
outstanding leadership and remarkable achievements within the revered
brand.Top of Form

 _For further information and bookings, please visit
 _ _

 About The St. Regis Longboat Key Resort
 Nestled along the sugar-white sands of a Sarasota barrier island, The
St. Regis Longboat Key Resort pairs oceanside luxury with an
unprecedented level of bespoke hospitality. Set to open Summer 2024,
Longboat Key will mark the only St. Regis launching in the U.S. this
year and the largest development on the island in over 50 years. The
highly anticipated opening will offer guests a world-class beachside
sanctuary spanning across 18 acres complete with 800 feet of private
beach, multiple pools, and cabanas, a 20,000 square foot oceanfront St.
Regis Spa, winding waterway, and a one-of-a-kind saltwater lagoon
wildlife experience with stingrays, tropical fish, and more.

 Designed by HBA, the property promises a new level of hospitality on
the Gulf Coast, with 168 guest rooms including 26 suites with terraces
and the unparalleled amenities and service of St. Regis. Four
chef-driven culinary outlets designed by Dutch East will create a
destination for discerning travelers, guests, and locals alike. The
resort is conveniently located near Sarasota Bradenton International
Airport and the vibrant St. Armands Circle.  _Average Rate: $1,200._

About St. Regis Hotels & Resorts  
Combining timeless glamour with a vanguard spirit, St. Regis Hotels &
Resorts is committed to delivering exquisite experiences at more than 55
luxury hotels and resorts in the best addresses around the world.
Beginning with the debut of The St. Regis Hotel in New York by John
Jacob Astor IV at the dawn of the twentieth century, the brand has
remained committed to an uncompromising level of bespoke and
anticipatory service for all of its guests, delivered flawlessly by the
signature St. Regis Butler Service. For more information and new
openings, visit [4] or follow Instagram [5] and Facebook
[6]_. _St. Regis is proud to participate in Marriott Bonvoy®, the
global travel program from Marriott International. The program offers
members an extraordinary portfolio of global brands, exclusive
experiences on Marriott Bonvoy Moments [7] , and unparalleled
benefits including complimentary nights and Elite status recognition. To
enroll for free or for more information about the program, visit [8].  

 About Marriot Bonvoy®
 Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality
in the most memorable destinations in the world, with 30 brands that are
tailored to every type of journey. From The Ritz-Carlton and St. Regis
to W Hotels and more, Marriott Bonvoy has more luxury offerings than any
other travel program. Members can earn points for stays at hotels and
resorts, including all-inclusive resorts and premium home rentals, and
through everyday purchases with co-branded credit cards. Members can
redeem their points for experiences including future stays, Marriott
Bonvoy Moments™, or through partners for luxurious products from
Marriott Bonvoy Boutiques®. To enroll for free or for more information
about Marriott Bonvoy, visit [9].  

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