The new Verizon Access Platform offers customers exclusive access to live events at Madison Square Garden, Radio City Music Hall, Beacon Theatre, MSG, Chicago Theatre, and Sphere.
Partnership Includes Creation of Two Verizon-Branded Hospitality Spaces at Madison Square Garden
NEW YORK (October 4, 2024) – Madison Square Garden Entertainment Corp.
(NYSE: MSGE) (“MSG Entertainment”), Madison Square Garden Sports
Corp. (NYSE: MSGS) (“MSG Sports”) and Sphere Entertainment Co.
(NYSE: SPHR) (together, the “MSG Family of Companies”) announced
today an expanded partnership with Verizon (NYSE: VZ), naming
America’s leading telecommunications company the Official Mobile
Wireless Partner across the MSG Family of Companies.
This first-of-its-kind integrated marketing partnership provides
exposure for Verizon across the MSG Family of Companies’ portfolio of
premier sports and entertainment assets, which includes New York’s
Madison Square Garden, Radio City Music Hall, The Theater at Madison
Square Garden, Beacon Theatre; The Chicago Theatre; Sphere in Las Vegas;
the New York Knicks, New York Rangers and Westchester Knicks
professional sports franchises; the _Christmas Spectacular Starring the
Radio City Rockettes_; and MSG Networks.
Through the new premium platform, Verizon Access, Verizon customers have
exclusive access to select tickets for concerts and comedy shows at
Radio City Music Hall, Beacon Theatre, The Theater at Madison Square
Garden and The Chicago Theatre, and to all live events at Madison Square
Garden that are part of the Arena Concert Series. At Sphere, Verizon
customers will have exclusive access to select tickets for all concerts
at the venue, and Sphere’s original content.
In New York, Verizon and MSG Entertainment will partner on the creation
of two Verizon-branded hospitality spaces at The World’s Most Famous
Arena. Both the “Verizon Club” at Madison Square Garden and the
“Verizon Lounge” at The Theater at MSG will be open to select
Verizon customers across a variety of live events each year –
including the best in concerts and comedy.
“This is a landmark partnership for the MSG Family of Companies and
Verizon, bringing together a diverse portfolio of premier global brands
that share a commitment to providing exceptional experiences for
customers,” said Josephine Vaccarello, Executive Vice President, Live,
MSG Entertainment. “We look forward to offering Verizon customers
exclusive tickets to events across our legendary venues in New York,
Chicago and Las Vegas via their new Verizon Access platform.”
“Our partnership with the MSG Family of Companies provides Verizon
customers with premium access to the most iconic venues and events in
sports and entertainment,” said Nick Kelly, VP, Partnerships at
Verizon. “This expanded collaboration will elevate the fan experience
and keep people connected in-venue through the power of Verizon’s 5G
technology.”
Verizon’s Sphere integrations began on July 4, 2024, when they
presented the “Sphere Fourth of July Celebration” on the Exosphere
– the exterior LED screen of Sphere in Las Vegas. The dynamic
ten-minute show incorporated 500 drones and marked the launch of two new
features of the Exosphere experience moving forward – “XO Stream”
presented by Verizon – an official livestream of the Exosphere, and
“XO Audio” – custom audio synced to content on the Exosphere that
is audible both onsite within Sphere’s property and online via “XO
Stream.” “XO Stream” presented by Verizon is the only official
livestream of the Exosphere, and is available 24/7 both on thesphere.com
and on YouTube.
Crown Properties Collection represented the MSG Family of Companies in
this partnership.
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About Madison Square Garden Entertainment Corp.
_Madison Square Garden Entertainment Corp. (MSG Entertainment) is a
leader in live entertainment, delivering unforgettable experiences while
forging deep connections with diverse and passionate audiences. The
Company’s portfolio includes a collection of world-renowned venues –
New York’s Madison Square Garden, The Theater at Madison Square
Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago
Theatre – that showcase a broad array of sporting events, concerts,
family shows, and special events for millions of guests annually. In
addition, the Company features the original production, the Christmas
Spectacular Starring the Radio City Rockettes, which has been a holiday
tradition for 90 years. More information is available at
__www.msgentertainment.com_ [1]_. _
About Madison Square Garden Sports Corp.
_Madison Square Garden Sports Corp. (MSG Sports) is a leading
professional sports company, with a collection of assets that includes
the New York Knicks (NBA) and the New York Rangers (NHL), as well as two
development league teams – the Westchester Knicks (NBAGL) and the
Hartford Wolf Pack (AHL). MSG Sports also operates a professional sports
team performance center – the MSG Training Center in Greenburgh, NY.
More information is available at __www.msgsports.com_ [2]_._
About Sphere Entertainment Co.
_Sphere Entertainment Co. is a premier live entertainment and media
company. The Company includes Sphere, a next-generation entertainment
medium powered by cutting-edge technologies to redefine the future of
entertainment. The first Sphere venue opened in Las Vegas in September
2023. In addition, the Company includes MSG Networks, which operates two
regional sports and entertainment networks, MSG Network and MSG
Sportsnet, as well as a direct-to-consumer and authenticated streaming
product, MSG+, delivering a wide range of live sports content and other
programming. More information is available at sphereentertainmentco.com.
_
About Verizon
_Verizon Communications Inc. (NYSE, Nasdaq: VZ) powers and empowers how
its millions of customers live, work and play, delivering on their
demand for mobility, reliable network connectivity and security.
Headquartered in New York City, serving countries worldwide and nearly
all of the Fortune 500, Verizon generated revenues of $134.0 billion in
2023. Verizon’s world-class team never stops innovating to meet
customers where they are today and equip them for the needs of tomorrow.
For more, visit __verizon.com_ [3]_ or find a retail location at
__verizon.com/stores._ [4]
