Super Bowl LX to Bring Major Economic Boost to the San Francisco Bay Area in 2026

Super Bowl LX San Francisco Bay Area

The NFL joins FIFA, PGA and others in naming San Francisco as a host city for iconic, world-class sports events

(San Francisco) May 22, 2023 – The San Francisco Travel Association
today celebrates a successful bid to host Super Bowl LX in the San
Francisco Bay Area, an event that is expected to generate hundreds of
millions of dollars in economic impact for the region.

In partnership with the San Francisco 49ers, the Bay Area Host Committee
and the City and County of San Francisco, San Francisco Travel worked
collectively to bring NFL’s biggest game back to the Bay Area exactly a
decade after the region last hosted the marquee event in 2016.

“We could not be more excited to welcome the Super Bowl back to the San
Francisco Bay Area. Professional leagues and premier event organizers
are choosing San Francisco over and over again because there is no other
region in the world that can match the world class venues, best-in-class
accommodations, and cultural, dining and outdoor experiences that we
deliver,” said San Francisco Travel President and CEO Joe D’Alessandro.
“This is a huge win for our region and our economy, and we look forward
to welcoming the NFL and visitors from around the world in 2026.”

San Francisco Travel, in partnership with fellow destination marketing
organizations Discover Santa Clara, Visit San Jose and the San Francisco
Peninsula, led the effort to source and secure over 20,000 hotel room
night commitments from properties across the region. In addition, San
Francisco Travel worked closely with the Bay Area Host Committee
leadership to secure special event venues that will host programming
throughout San Francisco – including fan activations at Moscone Center –
in the week leading up to Super Bowl LX at Levi’s Stadium in Santa

In 2016, Super Bowl 50 generated nearly $250 million in economic impact,
drew more than one million fans to the Bay Area, and helped regional
hotels bring in $181 million in revenue – four times as much when
compared to previous years. Based on recent Super Bowls, Super Bowl LX
is anticipated to surpass these numbers, generating an even larger
impact on the region.

“Tourism is an essential part of the Bay Area’s economy and Super Bowl
LX will bring tens of thousands of visitors from around the country to
our region,” said Zaileen Janmohamed, president and CEO of the Bay Area
Host Committee. “The Bay Area Host Committee is proud of its partnership
with San Francisco Travel in bringing the Super Bowl back to the Bay.”

San Francisco has carved out its place as a premier destination for
hosting large-scale sporting events. Just five months after Super Bowl
LX, the San Francisco Bay Area will be on the world stage again as it
serves as a host city for the historic FIFA World Cup 2026. San
Francisco Travel has been a key driver in bringing premier sporting
events to the city in recent years, helping to secure and promote other
major events including the 2013 America’s Cup, 2018 Rugby World Cup
Sevens, the 2020 PGA Championship, and the 2022 NCAA Men’s Basketball
West Regionals. Looking ahead, San Francisco will welcome the 2028 PGA
Championship and the 2033 Ryder Cup.

These events solidify San Francisco’s legacy as a world class
destination and are significant drivers of economic impact as they boost
visitation, direct spending, hotel occupancy and revenue, and media

The San Francisco Travel Association is the official destination
marketing organization for the City and County of San Francisco. The
city is one of the top tourism and meetings destinations in the U.S. and
received 21.9 million visitors in 2022. Total tourism spending in 2022
exceeded $7.7 billion. The tourism industry is the largest generator of
outside revenue into San Francisco’s economy and supports over 53,000

For information on reservations, activities and more in San Francisco,
visit [1]. Follow San Francisco Travel on Facebook
(, Instagram (,
and Twitter ( Hashtags are #sftravel and

Visit San Jose California
JSK Facilities & Destinations Banner 600x68 4
Visit Orlando bottom ad
Phoenix Convention Center - PCC
Scroll to Top