Exosphere Content To Be Broadcast During The Game on CBS And Run Throughout Super Bowl Week
Both Interior and Exterior of Sphere to be Showcased
LAS VEGAS (February 4, 2024) — Sphere Entertainment Co. (NYSE: SPHR)
and the NFL today announced a collaboration that will see custom Super
Bowl LVIII content, created exclusively by Sphere Studios, displayed on
Sphere’s fully programmable LED exterior – the Exosphere –
throughout Super Bowl Week. As part of this, Sphere will also be
featured in CBS Sports’ coverage of Super Bowl LVIII on CBS and
Paramount+.
“We welcome Super Bowl LVIII to Las Vegas, which continues to
reinforce its place as a destination for the biggest events in sports
and entertainment,” said Joel Fisher, Executive Vice President,
Marquee Events and Operations for MSG Entertainment, which oversees
marquee events for Sphere. “As a new Las Vegas landmark, Sphere is
recognized worldwide for its dynamic visuals, and we’re proud to
collaborate with the NFL on content that will captivate audiences both
in Las Vegas and watching on CBS.”
“The Super Bowl and Sphere are two globally recognized brands, and
together will showcase the power of this unparalleled digital canvas to
bring fans together around Super Bowl LVIII,” said Guy Barnett, Senior
Vice President Brand Strategy & Creative Development, Sphere
Entertainment. “The custom Super Bowl-themed content of our Sphere
Studios team created for the Exosphere will surprise and delight fans,
adding a one-of-a-kind element to the first-ever Las Vegas Super Bowl,
and to the game broadcast.”
“In the short amount of time since its opening, Sphere has established
itself as one of the most recognizable landmarks in Las Vegas and
we’re thrilled about this collaboration in the lead-up to Super Bowl
LVIII,” said Peter O’Reilly, Executive Vice President, of Club Business,
League Events & International at the NFL. “There won’t be a better
place for the League and our family of official NFL partners to display
their creative message the thousands of fans descending upon Las
Vegas for the biggest annual sports event in the world.”
Super Bowl Week in Las Vegas officially kicks off tomorrow, as does a
slate of custom Exosphere content that will run throughout the week.
Working in collaboration with the NFL, Sphere will display content
including a countdown clock leading up to kick-off on Sunday; a welcome
visual that will serve as a beacon for the hundreds of thousands of
people expected to descend on Las Vegas, and key graphics highlighting
the matchup between the Kansas City Chiefs and the San Francisco 49ers.
In celebration of Super Bowl history, Sphere will showcase all 57 Super
Bowl rings, giving fans on the ground in Las Vegas an opportunity to
pose in front of their team’s ring. Throughout the game, content on
the Exosphere will run live, in real-time in response to action on the
field.
During the game, the CBS Sports broadcast of Super Bowl LVII will
showcase Sphere. Both the Exosphere and the interior of the Sphere will be
featured as part of two curated moments in custom, one-of-a-kind videos
filmed at the venue that showcases the immersive capabilities of Sphere’s
16K x 16K resolution interior display plane.
In celebration of Super Bowl LVIII, Sphere Studios created custom
content that will run throughout the week. This includes, as part of its
ongoing XO/Art program, commissions from legendary street artists to
create custom art for the Exosphere that will run at various times this
week.
In addition to custom NFL and Super Bowl content, some of the world’s
largest brands will have advertisements displayed on the Exosphere
throughout Super Bowl Week.
The largest LED screen on Earth, the Exosphere consists of approximately
1.2 million LED pucks, spaced eight inches apart. Each puck contains 48
individual LED diodes, with each diode capable of displaying 256 million
different colors – creating a vivid landmark on the Las Vegas skyline.
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About Sphere:
Sphere is a next-generation entertainment medium that is redefining the
future of live entertainment. A venue where the foremost artists,
creators, and technologists create extraordinary experiences that take
storytelling to a new level and transport audiences to places both real
and imagined. The venue hosts original Sphere Experiences from leading
Hollywood directors; concerts and residencies from the world’s biggest
artists; and premier marquee events. The first Sphere venue opened in
Las Vegas in September 2023 and is a new Las Vegas landmark, powered by
cutting-edge technologies that ignite the senses and enable audiences to
share experiences at a never-before-seen scale. More information is
available at thesphere.com.
About Sphere Entertainment Co.
Sphere Entertainment Co. (NYSE: SPHR) is a premier live entertainment
and media company. The Company includes Sphere, a next-generation
entertainment medium powered by cutting-edge technologies to redefine
the future of entertainment. The first Sphere venue in Las Vegas opened
in September 2023. In addition, the Company includes MSG Networks, which
operates two regional sports and entertainment networks, MSG Network and
MSG Sportsnet, as well as a direct-to-consumer and authenticated
streaming product, MSG+, delivering a wide range of live sports content
and other programming. More information is available at
sphereentertainmentco.com [2].
