Signia by Hilton Debuts Flagship Hotel in Downtown Atlanta

Signia by Hilton

Hilton expands Georgia portfolio with first Signia by Hilton property in the state – Atlanta’s largest ground-up hotel development project in 40 years

ATLANTA (Jan. 12, 2024) – Today, Hilton [1] (NYSE: HLT) announced the
highly anticipated opening of the 976-room Signia by Hilton Atlanta [2],
marking the first new build and Georgia hotel for the Signia by Hilton
brand, and Atlanta’s largest ground-up hotel development project in 40
years. Inclusive of the property’s debut, Atlanta represents Hilton’s
largest market globally by number of hotels with a portfolio of 136
hotels across 13 brands welcoming travelers to the destination. In
Atlanta, Hilton also has a pipeline of more than 40 hotels in various
stages of design and construction.

Poised to become a signature landmark and economic catalyst on the
city’s west side, Signia by Hilton Atlanta is owned by Georgia World
Congress Center Authority (GWCCA) [3] and forms part of the Authority’s
Championship Campus, North America’s largest combined convention,
sports, and entertainment destination, which also includes Georgia World
Congress Center, Mercedes-Benz Stadium and Centennial Olympic Park.
Built on the repurposed foundation of the Georgia Dome, the hotel
features eight food and beverage experiences; a spa, beauty bar, rooftop
pool and fitness center; more than 100,000 square feet of flexible
meeting space, including the largest hotel ballroom in Georgia; a grand
outdoor event deck and lawn; and Club Signia.

“Signia by Hilton offers the world’s best meetings and events, a vibrant
atmosphere, exceptional amenities and personalized service catered to
the needs of today’s global traveler,” said Chris Nassetta, president
and CEO, Hilton. “We are excited to introduce this brand to our
extensive portfolio in Atlanta, a dynamic destination that continues to
play an important role in Hilton’s growth, and are proud of the positive
impact this hotel will have on the community through local job creation
partnerships and incremental convention and leisure business.”

“Signia by Hilton Atlanta complements our vision for a compact and
connected campus featuring a package of facilities unrivaled in any city
in the United States,” said Frank Poe, executive director of Georgia
World Congress Center Authority. “More importantly, it is a cornerstone
of a strategy centered on aligning GWCCA with the evolving needs of its
customers while putting Atlanta on the shortlist for the most
prestigious live events the industry has to offer.”

“The addition of Signia by Hilton to the GWCCA’s portfolio of venues
further strengthens its status as one of the premier destinations in the
world for conventions, sports events, and entertainment,” said Governor
Brian Kemp. “As Georgia prepares to welcome iconic events and continues
experiencing record-breaking economic growth in the years ahead, this
facility is well-positioned to remain a key economic driver for our
state. Tourism and the hospitality industry remain some of the largest
industries in Georgia, and today’s announcement is another reminder of
the Peach State’s success in these key areas.”

Sophisticated Design
Signia by Hilton Atlanta was developed by Boston-based Drew Company,
with Gensler as the architect and interior designer, and a joint venture
between Skanska and SG Contracting as the general contractor. As the
tallest building on the west side of Atlanta, the 42-story, 1.25 million
square foot property is enveloped in wall-to-wall glass, offering
panoramic views of downtown Atlanta, an inspiring and curated art
collection, and inviting spaces.

Upon entering Signia by Hilton Atlanta, guests can expect an impressive
sense of arrival and personalized service from check-in to check-out.
Travelers are welcomed into a modern, open-concept and naturally lit
lobby, adorned with elevated fixtures and furniture that is stylish and
comfortable, the perfect place for gathering and connecting.

All guest rooms at Signia by Hilton Atlanta offer spectacular
floor-to-ceiling windows with panoramic views and reflect the warmth and
refinement of Southern luxury, featuring a combination of earth
toned-fabrics, rich wood and rattan textures, and brass finishes. The
colors and materials are inspired by the building’s unique location in
the city, paying homage to some of the most historically important and
culturally significant neighborhoods in Atlanta. Shades of amber, deep
brown, soft beige, and slate blue evoke a subtle sophistication, while
black and metallic details bring an understated modern twist. Together,
these design elements invite guests to celebrate the distinguished style
of Southern hospitality through a timeless look that is both stylish and
functional.

Rest and Recharge
The hotel features 976 guest rooms, including 70 suites, and up to 80
Club Signia rooms, available only as an exclusive guest experience, and
additional specialty room types with Peloton bikes in-room and dedicated
wellness rooms. Guest rooms feature a variety of amenities including a
walk-in rain shower, a relaxing Serta Perfect Sleeper bed, Connoisseur
sateen linens, Nespresso machines, NEST amenities, steamers, umbrellas,
robes and slippers, custom lighting and modern technology. Guests also
have access to the latest technology including Connected Room, where
guests have the ability to control the lights, TV and more from their
mobile device or the TV remote. Via the free Hilton Honors app [4],
guests can book their stay, select their room, check in, unlock their
door with a Digital Key and check out, all from their smartphone.

Inspired by private membership clubs, Club Signia is an immersive luxury
experience that provides discerning guests with the finest hospitality
and attentive service that’s a step ahead. Guests who book Club Signia
gain a multitude of extras, including a dedicated Club Ambassador,
access to Club Signia elevated guest rooms, early check-in and late
check-out, premium Wi-Fi, and access to the exclusive Club Signia lounge
that features all-day food and beverage offerings including club-style
cocktail service, chef demonstrations and made-to-order snacks and small
plates.

For those keeping up with their wellness routine while on the road,
guests can choose rooms with Peloton Bikes in-room, or opt for one of
the 11 wellness rooms, outfitted with amenities centered on Hilton’s
wellness pillars – sleep, movement, nourishment, spa and mindfulness
like air purifiers, aromatherapy infusions, a SleepHub and more in-room.


World-Class Culinary Offerings
At the heart of the Signia by Hilton brand lies an emphasis on
exceptional dining experiences, from chef-driven concepts to stylish
bars. At the helm of the hotel’s talented culinary team are Director of
Food and Beverage Jacob Linzey, Executive Chef Christian Quiñones and
Executive Pastry Chef Daniella Lea Rada who oversee Signia by Hilton
Atlanta’s eight next-level food and beverage experiences [5], featuring
locally and regionally sourced ingredients. Highlights include:

     * Capolinea is the hotel’s signature restaurant featuring Italian fine
dining. Menu highlights include regional and locally sourced antipasti,
fresh handmade pasta, prime-cut steaks, nostalgic dishes from parmigiana
to Bolognese, tableside martini service, and for a sweet ending,
house-made seasonal gelato and sorbet.
    * Nest on Four is a modern sports bar created for true fans, with views
of Mercedes-Benz Stadium. Situated in an upscale gastropub atmosphere
with a halo board of TVs, this next-level bar experience offers
reimagined stadium favorites alongside nine beers and three cocktails on
tap.
    * Homespun is a Southern breakfast destination that celebrates
Georgia’s roots and farm-fresh flavors with a modern twist. Here, diners
can expect some of the state’s best culinary traditions with beautifully
prepared and scrumptious dishes, from fried chicken biscuits to Creole
tomato shakshuka.
    * Friendship Market offers grab-and-go essentials and a curated
selection of Atlanta favorites from locally owned businesses, including
fresh crudité, beverages, chef-curated cheese boards, and more.
    * Highball is the hotel’s seasonal pool bar and Atlanta’s newest
warm-weather destination. Guests can unwind poolside with a craft
cocktail or spirit-free drink complemented by lighthearted Southern
picnic fare.
    * Lobby Bar provides the perfect social hub for guests looking to
connect pre-or post-event or meet up with friends and family. The
destination bar offers classic cocktails and cocktails with a twist,
complemented by seasonal shareable plates.

Elevated Meetings and Events Capabilities
Signia by Hilton was developed based on meeting planner feedback, to
create the ideal experience for meeting planners and their attendees.
Signia expertly pairs the capabilities and services to host the world’s
best meetings and events, with exceptional stays in sought-after gateway
cities and resort destinations. Signia by Hilton Atlanta brings the
brand’s vision to life with a space for every occasion, offering more
than 100,000 square feet of meeting and events space [6], including the
largest hotel ballroom in Georgia, a flexible social ballroom for small
weddings or multi-day celebrations, company parties, conference sessions
and more. Striving to provide flexibility to meeting planners as well as
differentiated spaces that inspire, engage and energize attendees, the
hotel offers three additional boardrooms with Mercedes-Benz Stadium
views, perfect for private and executive meetings.

Event organizers and meeting planners also have access to more than
30,000 square feet of outdoor space, including an event deck and an
event lawn. Guests have direct access to Georgia World Congress Center
via a pedestrian walkway, allowing convention guests prime access to
GWCC’s Georgia ballroom and breakout rooms throughout their stay.

For meetings and events, the hotel’s catering and events team provides
bespoke service and best-in-class food and beverage with visually
stunning food and inventive drinks. The extensive banquet menu includes
cuisines that reflect the spirit of Atlanta and aims to energize
attendees throughout the day. Guests can enjoy interactive components to
their meetings and events, ranging from experiential meeting breaks to
chef dinners and mixology demonstrations.

Transformative and Results-driven Wellness
Signia by Hilton Atlanta offers a wide range of premium wellness and
leisure amenities suited to the needs of every guest. Keeping in mind
wellness means something different to each individual, Signia has the
programs, partnerships and facilities designed to help guests be at
their best – whether maintaining their routine while on the road or
pampering themselves for a special occasion.

Signia by Hilton Atlanta features an entire floor dedicated to wellness
[7], a state-of-the-art fitness center, a lavish spa, beauty bar, and an
outdoor rooftop complete with a pool and lounge that overlook
Mercedes-Benz Stadium.

For fitness enthusiasts, the hotel has a state-of-the-art fitness center
with yoga stations, Peloton Bikes, Technogym equipment, group fitness
classes and more. Plus, with nearby access to the city’s top biking and
running trails, guests can truly enjoy an inspiring and holistic
wellness experience.

The spa and beauty bar are expected to debut later this winter and will
serve as an oasis of pampering and rejuvenation with result-driven
treatments, featuring spa amenities from partners including Babor,
Botanika Life, Essence One, Higher Dose and Hyperice. Guests can expect
recharging experiences from detox massages and recovery treatments to a
cryo facial lift, combining cold therapy and gua sha, along with
percussion therapy. At the beauty bar, the full-service salon team will
help guests look and feel their best, with services ranging from sleek
blowouts and a first-of-its-kind biohacking pedicure to wedding
preparations and gala glam.

Signia by Hilton Atlanta participates in Hilton Honors [8], the
award-winning guest-loyalty program for Hilton’s 22 distinct hotel
brands.

Signia by Hilton Atlanta joins the thoughtfully curated and growing
Signia by Hilton portfolio of hotels, which currently include Signia by
Hilton Orlando Bonnet Creek [9], Signia by Hilton San Jose [10] and the
upcoming debut of Signia by Hilton Indianapolis [11], slated to open in
late 2026.

Signia by Hilton Atlanta is located at 159 Northside Drive NW Atlanta,
Georgia 30313. For more information or to book a reservation, please
visit Hilton.com [2] or call 1-800-HILTONS.

Read more about Signia by Hilton at Stories.Hilton.com [12].

###

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company with a
portfolio [1] of 22 world-class brands comprising nearly 7,400
properties and more than 1.1 million rooms, in 124 countries and
territories. Dedicated to fulfilling its founding vision to fill the
earth with the light and warmth of hospitality, Hilton has welcomed more
than 3 billion guests in its more than 100-year history, earned a top
spot on Fortune’s 100 Best Companies to Work For list and been
recognized as a global leader on the Dow Jones Sustainability Indices
for six consecutive years. Hilton has introduced several
industry-leading technology enhancements to improve the guest
experience, including Digital Key Share, automated complimentary room
upgrades and the ability to book confirmed connecting rooms. Through the
award-winning guest loyalty program Hilton Honors, the more than 173
million members who book directly with Hilton can earn Points for hotel
stays and experiences money can’t buy. With the free Hilton Honors app
[4], guests can book their stay, select their room, check in, unlock
their door with a Digital Key and check out, all from their smartphone.
Visit stories.hilton.com [13] for more information, and connect with
Hilton on Facebook [14], [15]Twitter [15], LinkedIn [16], Instagram [17]
and YouTube [18].

About Signia by Hilton
Signia by Hilton [19] is a portfolio of exceptional hotels in gateway
cities and resort destinations around the world. Each Signia property
infuses sophistication into every stay, offering the world’s best
meetings and events, a vibrant atmosphere, exceptional amenities and
personalized service catered to the needs of today’s global traveler,
all backed by the Hilton name and award-winning [20]Hilton Honors [20]
program. Learn more about Signia by Hilton at stories.hilton.com/signia
[21].

About Georgia World Congress Center Authority
Georgia World Congress Center Authority’s (GWCCA) championship campus, a
key driver for Georgia’s economy, is the largest combined convention,
sports, and entertainment destination in North America. Established in
1971, the GWCCA campus includes Georgia World Congress Center,
Centennial Olympic Park, Mercedes-Benz Stadium, and Signia by Hilton
Atlanta. To learn more about the No. 1 convention, sports, and
entertainment destination in the world, visit www.gwcca.org [3] or
follow GWCCA on Facebook [22], Twitter [23], LinkedIn [24], Instagram
[25] and YouTube [26].

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