Sharecare, CAA Icon and Oak View Group Partner to Help Restore Event Attendee Confidence

ATLANTA, GA — Sharecare recently announced it has enhanced its Health Security VERIFIED™ solution for sports and live entertainment venues with the support of CAA ICON, a division of Creative Artists Agency (CAA), and Oak View Group (OVG). According to Sharecare, the platform is tailored to help public assembly venues restore fan confidence and mitigate risks associated with COVID-19 and other public health events.

“Whether resuming activities or building next-generation event experiences, we’re proud to deliver stadiums and arenas a flexible solution precisely designed to align with their operational needs, yet easily configured to best practices as well as league and public health protocols as they evolve,” said Hermann Elger, Executive Vice President of Travel, Entertainment and Health Security at Sharecare. “We’re grateful for the support of CAA ICON and OVG in bringing this high-tech, high-touch solution to venues worldwide to enable visitors a safe and sustainable return to live event experiences.”

To achieve health security verification from Sharecare, venue operators undergo a multistep process that begins by self-attesting to more than 140 expert-validated standards across more than 600 venue checkpoints — including building preparation, the fan journey, sanitization and cleaning, air circulation and more — to ensure the right public health protocols are in place throughout the venue.

Once the verification and self-attestation is completed by the operations team, a Forbes Travel Guidecertified hospitality inspector reviews compliance across various health security checkpoints within the facility. To deliver additional value to venue management teams, Forbes Travel Guide also assesses and recommends opportunities to drive positive fan engagement.

After successful completion of the verification process, stadium, arena and public assembly venues earn the Sharecare VERIFIED™ badge that signals to fans and visitors the venue’s commitment to health security as they return to live events. State Farm Arena, home of the Atlanta Hawks, became the first venue to achieve this designation in January 2021.

“As we begin to see the industry reopen, bringing innovation to the sports and entertainment industry that sets a new standard for the health and safety of fans, artists and staff must be a top priority,” said Tim Leiweke, CEO of OVG. “We’re pleased to align ourselves with Sharecare as we prioritize safety so all who enter live entertainment venues can feel comfortable and confident in attending sporting events and concerts once again.”

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