Vice President of Marketing & Communications
Travel marketing expert brings more than 17 years of experience to Little Rock’s tourism efforts
LITTLE ROCK, Ark. (Oct. 3, 2024) — The Little Rock & Visitors Bureau
(LRCVB) has announced the hiring of Ryan Callison as its vice president
of marketing and communications. A career destination marketer who
previously worked at travel-focused agencies in Arizona, Texas and
Arkansas, Callison aims to bring his 17-plus years of experience to
support the LRCVB as it continues working towards its destination
marketing efforts, including its master plan initiatives to grow the
city’s business and leisure tourism.
“It’s an honor to join the Little Rock Convention & Visitors Bureau
and work with a city that has so much to offer,” LRCVB Vice President
of Marketing & Communications Ryan Callison said. “Helping people find
joy and unique experiences through traveling is a lifelong passion for
me. I look forward to helping share Little Rock’s vibrant culture and
community by connecting Arkansans and visitors from around the country
with this thriving capital city.”
Since graduating with a degree in organizational communication from
Lubbock Christian University in 2007, Callison has worked almost
exclusively in travel and destination marketing. Before his current
position with LRCVB, he served as vice president of destination
development for Little Rock-based Waymack and Crew, vice president of
destination strategy for Madden Media in Tucson, Arizona, and director of
marketing and communications for Visit Frisco, the direct marketing
organization for Frisco, Texas.
During his time in Texas, Callison also served on several state tourism
promotion boards, and was recognized by the Texas Travel Alliance in
2017 as a Rising Star in Texas tourism.
“Throughout his career, Ryan has been a standout in the field of
destination and travel marketing,” said LRCVB President and CEO Gina
Gemberling. “Both the city and the LRCVB are lucky to have him. With the
help of his expertise and skill set, we’ll continue to build Little
Rock’s status as a top-tier travel destination.”
CLICK HERE FOR HIS HEADSHOT [1]
ABOUT THE LITTLE ROCK CONVENTION & VISITORS BUREAU
The Little Rock Convention & Visitors Bureau (LRCVB) is the official
destination marketing organization for the City of Little Rock, which is charged
with marketing and selling the city as a meeting, sports, and leisure
travel destination. The LRCVB also manages the Statehouse Convention
Center, Robinson Center, River Market, and multiple parking facilities.
For more information, visit LittleRock.com. [2]