RENO, Nev. (August 31, 2023) – The Reno-Sparks Convention & Visitors
Authority (RSCVA) today announced the addition of two regional directors
of convention sales. Christina Henshall will represent Reno Tahoe’s
group events business in the Northwest U.S., while Misty Sparks will do
so in the Midwest.
“The meetings and events industry is highly competitive, and Reno Tahoe
is fortunate that Christina Henshall and Misty Sparks have dedicated
their talents to Northern Nevada,” said Reno Tahoe Interim President and
CEO Mike Larragueta. “Both Christina and Misty bring decades of
experience, along with an unrivaled work ethic and an inviting
personality, which is crucial to opening doors and generating repeat
customers.”
Christina Henshall has worked in the hospitality industry for more than
25 years, with some of the largest global and national brands, from
Marriott and Hilton to Caesars Entertainment. Henshall is stationed in
Northern California, where she oversees the territory including Northern
California, Northern Nevada, Oregon, Washington State, and Western
Canada. She earned her bachelor’s in Hospitality Management from San
Jose State University.
Misty Sparks operates the Midwest regional office from Ohio, where she’s
responsible for booking business throughout Idaho, Illinois, Indiana,
Iowa, Kentucky, Michigan, Minnesota, Montana, North Dakota, Ohio, South
Dakota, Wisconsin, and Wyoming. Sparks earned her bachelor’s in
Hospitality Management from the University of Kentucky, and has more
than 20 years of experience working with Caesars Entertainment and Hyatt
brands.
Regional directors of convention sales live and work within their
respective markets, where they are responsible for effectively
soliciting and selling the Reno, Sparks, and North Lake Tahoe area as a
convention destination. Their goal is to book business with potential
and established customers, utilizing hotels and Reno Tahoe-managed
facilities for conventions and meetings including, but not limited to,
conventions, exhibits, trade shows, sports events, corporate meetings,
incentive programs, association activities, and special events. Reno
Tahoe currently has seven regional offices.
