Visit Reno Tahoe

RENO, Nev. (May 6, 2024) – The Reno-Sparks Convention and Visitors
Authority (RSCVA) Board of Directors has finalized the months-long
search process, selecting Mike Larragueta to lead the organization as
its new President and CEO.

“It’s truly my honor to represent Reno Tahoe and the RSCVA,” said Reno
Tahoe President and CEO Mike Larragueta. “I’m grateful for the
confidence of the board and for the continued support of this very
talented team, which is focused on generating tourism and improving the
quality of life for everyone in Northern Nevada. Reno Tahoe is my home;
my family is here, and I intend to spend the rest of my life here. I’m
proud to be able to serve this destination and this community.”

Larragueta brings nearly 30 years of experience in the travel and
tourism industry, incorporating 15 years of local executive experience,
including nine months as the organization’s interim president and CEO.
Serving as the Reno Tahoe vice president of sales since 2017, Larragueta
led and developed the initiative to create Nevada’s only indoor track
facility at the 600,000 sq. ft. Reno-Sparks Convention Center. In recent
months, Larragueta has made efforts to increase support for additional
air service created a new, director of event development position to
expand the diversity of events held throughout Northern Nevada, and has
implemented a local engagement campaign to activate regional event
venues and promote community partnerships.

Larragueta’s extensive background in the travel industry includes more
than 12 years of executive hotel experience at Las Vegas resorts,
including The Venetian, Palazzo, Hard Rock, and The Palms, as well as
time in the Bahamas as the corporate vice president of global
distribution for Baha Mar Casino & Hotel. A Winnemucca native,
Larragueta is a graduate of the University of Nevada, Reno.

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About Reno Tahoe
Reno Tahoe is a dynamic, four-season resort destination in a spectacular
natural setting – where America’s largest alpine lake meets “The Biggest
Little City in the World.” Here, genuine Western heritage and
hospitality are served up alongside a region in the midst of an exciting
transformation, offering travelers world-class attractions, outdoor
adventure and an annual calendar of cultural, culinary, and sporting
events. Reno Tahoe is marketed by the Reno-Sparks Convention and
Visitors Authority (RSCVA), an organization established in 1959 to
promote convention and tourism business in Washoe County, which includes
Reno, Sparks, and North Lake Tahoe. For more information, go to [2].

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