The Destination Planning Guide and International Visitors Guide serve as sales tools for attracting visitors to Philadelphia
PHILADELPHIA – The Philadelphia Convention and Visitors Bureau
(PHLCVB) announced their latest publications aimed at aiding meetings and
event planners, international travel suppliers, and tour operators,
two key PHLCVB audiences as they plan Philadelphia conventions, events
and travel products. Both guides serve as introductions to the city,
highlighting Philadelphia’s assets and attractions.
The 2024 Destination Planning Guide (DPG) is a top resource for
planners seeking to host a meeting, convention, or event in Philadelphia,
while the 2024 International Visitors Guide (IVG), offered in nine
languages, enhances the experience for worldwide travelers, reflecting
Philadelphia’s commitment to welcoming visitors from across the globe.
The DPG is a tool for planners, offering a comprehensive overview of
Why and how can a successful event experience be executed in Philadelphia?
With details on the Pennsylvania Convention Center and other unique
local venues, insight into Philadelphia’s convenient East Coast
location, and a planning-in-Philadelphia checklist, planners can make
informed decisions tailored to the specific needs of their event.
“In the highly competitive landscape of city tourism and event hosting,
the PHLCVB’s Destination Planning Guide and International Visitors
Guide gives Philadelphia a distinct advantage,” said Maria Grasso, PHLCVB
chief sales officer. “These tailored resources for meeting planners and
International visitors ensure Philadelphia not only meets but also
exceeds the expectations of its diverse audiences, establishing it as a
premier destination for both business and leisure.”
The DPG provides resources for planning a DEI-minded event in
Philadelphia. This year’s edition features a guide to planning
accessible meetings in Philadelphia, with guidance from the executive
director of the Philadelphia Mayor’s Office for People with
Disabilities. It also includes a downloadable link to the PHLCVB’s new
Diversity Guide [3] and a diverse business directory.
The PHLCVB is responsible for increasing Philadelphia’s position as a
leading destination for international visitors in partnership with 10
in-market representation offices. These offices, located in key tourism
markets, including China, France, Germany, India, and the UK, play a
crucial role in promoting the city and using the IVG as a sales tool.
“The new edition of the International Visitors Guide is designed to
inspire international visitors to explore Philadelphia beyond the
classic iconic sites, and discover Philadelphia’s vibrant street art,
abundant green spaces and more,” said Svetlana Yazovskikh, PHLCVB vice
president of global tourism. “The guide also reinforces Philadelphia
as a multi-night stay destination, helping visitors plan their extended
stays and tailor their experiences, whether they have interests in
sustainable travel practices, luxury experiences, or visiting famous
film locations.”
In addition to diverse itineraries, the guide also positions
Philadelphia is a welcoming destination for international visitors by
highlighting 28+ attractions, museums, and tours that offer experiences
in foreign languages, ranging from translated content and audio guides
to in-language guided tours. The IVG is available in nine languages:
English, Spanish, French, German, Italian, Japanese, Chinese, Korean and
Portuguese. View and download the Destination Planning Guide [4] and the
International Visitors Guide [5] at discoverPHL.com.
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About the PHLCVB:
The Philadelphia Convention and Visitors Bureau (PHLCVB) creates
positive economic impact across the Philadelphia region, driving job
growth and promoting the health and vibrancy of our hospitality industry
by marketing the destination, the Pennsylvania Convention Center, and
attracting overnight visitors. The PHLCVB’s work engages our partners,
the local Philadelphia community, as well as culturally and ethnically
diverse regional, national, and international conventions, sporting event
and tourism customers. The PHLCVB is also the official tourism promotion
agency for the city of Philadelphia globally and is responsible for
growing the number of international leisure visitors who come to the
region each year. To learn more, visit www.discoverPHL.com [6]._
