PALLADIUM HOTEL GROUP EXCEEDS 1 BILLION IN MANAGED BUSINESS VOLUME AND ANNOUNCES NEW PROJECTS

Madrid, January 25, 2024 – Palladium Hotel Group [11]has announced a
positive balance of 2023 at FITUR (International Tourism Fair) in
Madrid, which has exceeded 1 billion euros in volume of managed
business, reaching the amount of 1.69 million. This figure represents an
increase of 16 percent over the previous year and confirms the
sustainable growth of the company. Overall, the group has increased by
14 percent its REVPAR (revenue per available room), compared to 2022.

Abel Matutes Prats, president of Palladium Hotel Group stated,
“Overcoming the €1 billion barrier in managed business volume
strengthens our business model, in which growth accompanied by
profitability and customer satisfaction as essential pillars, compose a
win for the group.”

It should be noted that, in 2023, 98 percent of the group’s hotels
placed above the industry average in terms of recommendation index and
75 percent above the direct compset in terms of online reputation on
social networks. Also, its Palladium Rewards loyalty program continued
to grow, adding more than 25,000 new members each month and contributing
up to 70 percent of revenue per direct sales channel.

Jesús Sobrino, CEO of Palladium Hotel Group explained, “Our main
objectives are to continue growing in a profitable, sustainable and
responsible way.  As independent operators and owners of our brands, we
strive every day to raise the level of trust of our owners and our
customers.”

Key milestones of 2023, expansion and growth plans
The CEO of Palladium Hotel Group highlighted the renovation carried out
at Grand Palladium Kantenah Resort & Spa [12], in Riviera Maya; where
the hotel premiered: Bravo Dinner & Dance, a new concept of
entertainment, and Family Selection, the VIP service for families of the
group, which, after this opening, has a total of 444 suites in three
destinations across Mexico: Puerto Vallarta, Costa Mujeres and Riviera
Maya.

In addition, Only YOU Hotel Sevilla will open this spring. The project
will be a 5-star hotel, with 226 rooms and an important proposal of
restoration and spaces for events, including a large outdoor area with a
pool. This year, the group will also begin the restoration of the
current Palladium Hotel Palmyra, owned by Grupo Empresas Matutes,
located in the municipality of Sant Antoni in Ibiza, which, after an
investment of 13 million euros, will become a new 5-star hotel, the
first Only YOU Hotel in the area.

Internationally, Only YOU Hotels, will continue its international
expansion with the opening of a 5-star property in Venice in 2025, which
will be the first urban hotel of the group in Italy and the second
property in management in the country for Palladium Hotel Group, which
already has a resort in Sicily: Grand Palladium Sicilia Resort & Spa.
[13]

Furthermore, the group will begin a process of renovation at Grand
Palladium Imbassaí Resort & Spa, [14] Brazil. Finally, after the
opening of 45 Times Square Hotel in New York, Palladium Hotel Group is
looking at other US cities such as Miami, Los Angeles or Chicago; and
other destinations in Mexico, the Middle East and the Mediterranean,
where the group is studying opportunities for expansion related to the
brands of its portfolio.

Palladium Cares celebrates the opening of the first training centers in
America
Palladium Cares, the identity that encompasses all of the group’s
projects in the field of Corporate Social Responsibility, and that is
articulated around 3 pillars – Our People, Our Community and Our Planet
-, has made important advances with a strong emphasis on the “S” of
Social.

The project “4 causes to take action”, which has developed in Europe and
consists of four phases with projects focused on children, inequality,
the planet and care for the elderly; has already registered 56
activities, in collaboration with 30 NGOs, that have involved more than
300 volunteers.

In addition, in the Americas, Palladium Cares has successfully launched
the first local training centers in Jamaica, benefiting the local population.
In Mexico, the group is working with the Origen Foundation to develop
a curriculum adapted to the specific needs of local communities.
The company’s goal is to reach up to 2,500 beneficiaries 
annually in Mexico and 600 in Jamaica.

Finally, in Brazil, Palladium Cares has inaugurated an Agricultural
Production and Training Center in Curralinho, Bahia, whose main mission
is to train the local community in the sustainable production of
vegetables and agricultural products, seeking to promote the marketing
of their products with hotels in the area.

In the field of Human Resources, the company has just received for the
fourth consecutive year the Top Employer certification. In this same
area, it is highlighting the Happy Trainee recognition, awarded by the
certifying Choose My Company, which focuses on positioning as an
attractive center for young talent. Both distinctions recognize the
effort of Palladium Hotel Group to develop a working environment of
excellence. While, in terms of training and attracting talent, it
continues to consolidate different agreements with universities and
prestigious entities such as Basque Culinary, Vatel, Le Rocuhe, Laussan
or CSHGel, among others.

About Palladium Hotel Group:
Palladium Hotel Group is a Spanish hotel chain with over 50 years of
experience, owned by Grupo Empresas Matutes (GEM). The group operates
more than 40 hotels and over 13,000 rooms, distributed amongst seven
countries: Spain, Mexico, Dominican Republic, Jamaica, Italy, Brazil and
the USA, and manages ten brands: TRS Hotels, Grand Palladium Hotels &
Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels &
Resorts, Ushuaïa Unexpected Hotels, Only YOU Hotels, BLESS Collection
Hotels, the Hard Rock Hotels Brand under license with three hotels in
Ibiza Tenerife and Marbella and the ephemera brand 45 Times Square
Hotel. Palladium Hotel Group is characterized by its philosophy of
attention to its team and to offering its clients high quality products
and services. www.palladiumhotelgroup.com