MEET BOSTON LAUNCHES NEW PARTNERSHIP MODEL

Meet Boston

BOSTON (March 14, 2023) – Meet Boston [1], formerly known as The
Greater Boston Convention & Visitors Bureau (GBCVB), is proud to
announce that it is shifting from a membership model to a partnership
model [2] to bring the promise of the visitor economy to all of the
diverse and historic neighborhoods within the City of Boston and
surrounding communities.  

Through its partnerships, Meet Boston seeks to provide important
industry networking forums, act as a conduit to local leadership, and
share specialized, educational workshops. Serving as an advocate and
ambassador in the travel sector, Meet Boston will continue to lead
conversations around workforce development, diversity, equity and
inclusion, accessibility, and sustainability.

As part of its new partnership model, Meet Boston has also unveiled a
streamlined pricing structure, which includes a simplified, accessible,
and inclusive pricing strategy for non-lodging partners. The new pricing
structure was developed based on feedback from stakeholder interviews,
community partners, and a months-long nationwide analysis of best
practices.

The decision to shift to a partnership model comes on the heels of an
intentional review of Meet Boston’s existing membership model. To
inform the process, Meet Boston established a task force and a
community-based focus group to bring together different viewpoints, and
the organization analyzed markets beyond the City of Boston to examine
best practices across all of North America.  Derived from these critical
conversations, Meet Boston established six pillars [3] to underpin the
value proposition of the new model and more details on partnership
levels can be found here [4].

Meet Boston’s longstanding programs will be supplemented by several
new initiatives, including:

    * Quarterly educational programming centered around key industry needs
and wants.
    * Hyper-targeted networking and connection opportunities to build
companies and relationships.
    * Enhanced onboarding tools and a refreshed, easy-to-use, and powerful
digital platform.
    * Specially designed programs and resources for new and small
businesses, and neighborhood establishments.
    * Destination training to keep partners informed and updated on all
things Boston.  
    * Data and research updates to share relevant market trends and
analytics with partners.
    * Opportunities to participate in neighborhood and localized
programs/experiences that deliver economic impact across Boston.

“For decades we have used the term ‘member’ to capture how
affiliated organizations can gain access to our resources, but the term
no longer aligns with our value proposition,” said Martha J. Sheridan,
President & CEO of Meet Boston. “As community builders, we are
providing added value to our partners through our recent organizational
rebrand and associated marketing campaigns, along with our investment in
international agencies, focus on community sponsorships, and launch of a
mobile visitor center. Meet Boston’s new partnership model will allow
us to cultivate a larger unified voice.”

_ _

The new Meet Boston corporate identity and tourism campaign was first
unveiled to the more than 400 hoteliers, restaurateurs and
attraction/event executives at the organization’s Annual Meeting in
December of 2022, and the response from the hospitality business
community has been overwhelmingly positive.

The new Meet Boston name and website – www.meetboston.com [1] – and
the new tourism campaign launched in mid-December in a
multi-million-dollar advertising campaign that included social media,
digital banners, out-of-market media, broadcast commercials and
programmatic media buys. The campaign is also in the process of
expanding to additional Northeast markets and several key fly-in markets
throughout early 2023.

ABOUT MEET BOSTON:

Meet Boston is the primary private-sector marketing and visitor services
organization charged with the development of meetings, conventions and
tourism-related business in the region. Representing over 950 partner
organizations, the Meet Boston mission is to elevate greater Boston’s
vibrant neighborhoods and diverse people, amplifying their stories and
sharing them locally and across the globe. Meet Boston delivers exciting
and inclusive programs and services that drive the local economy by
unifying an eclectic range of community stakeholders around the
opportunities, experiences and energy that define the destination and
enhance the visitor economy. https://www.MeetBoston.com/.

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