BOSTON (December 20, 2023) – Meet Boston [2], the official destination
marketing and sales organization for the Greater Boston area has
announced the appointment of Nik Pereira as the new Senior Vice
President of Sales & Services effective January 2, 2024.

Nik brings a wealth of knowledge and over 20 years of sales and
operations experience in the hotel and tourism industry. At Meet Boston
he will play a paramount role in overseeing the meeting sales and
destination services side of the organization. Nik will hit the ground
running in 2024 as he joins the Meet Boston leadership team at PCMA
Convening Leaders 2024 happening January 7-10, 2024.

Nik previously served as Vice President of Sales for the Philadelphia
Convention and Visitors Bureau (CVB) where he led the sales team and
collaborated with over 50 partner hotels in Greater Philadelphia and the
Pennsylvania Convention Center. Before his tenure at the Philadelphia
CVB, he held leadership positions with various hotels including
Ritz-Carlton Philadelphia and spent 15 years with Starwood Hotels &
Resorts Worldwide.

“At Meet Boston, we know that Boston is a unique destination with
top-of-the-line talent. Nik has spent over 20 years in the Northeast and
understands the value and potential of our city. He is also a high-performance
leader with significant experience overseeing sales in the hotel and
tourism industry,” said Martha J. Sheridan, Meet Boston President
and CEO. “Our sales team is already producing incredible results,
with over 200,000 room nights booked this year through November.
As Meet Boston continues its strategic growth plans, it is the perfect
time for Nik to join Meet Boston and take our sales team to the next level.”

Nik said, “I am excited to join the team at Meet Boston and enhance
Greater Boston’s hospitality and tourism industry. I am looking forward
to this new chapter of growth as we strengthen partnerships and continue
driving more meetings and visitors to a vibrant, cultural, and inclusive city.”

An active member of the Greater Boston community, Meet Boston has
established The Meet Boston Foundation, a 501(c)3 organization designed
to support community programming and initiatives that bring tourism to
the destination and respective communities, and the sales team will also
support this effort under Pereira’s leadership.  

Nik holds a bachelor’s degree in hospitality administration from the
Welcomgroup Graduate School of Hotel Administration in India, and a
master’s in business administration from Johnson and Wales University
in Providence, Rhode Island.

Meet Boston is the primary private-sector marketing and visitor services
organization charged with the development of meetings, conventions, and
tourism-related business in the region. As a partnership organization,
Meet Boston promotes and collaborates with over 1,000 partners in the
greater Boston region and across New England to drive a robust visitor
economy and to build equity within the sector. The Meet Boston mission
is to elevate Boston’s vibrant neighborhoods and diverse people,
amplifying their stories and sharing them locally and across the globe.
Meet Boston delivers exciting and inclusive programs and services that
enhance the local economy by unifying an eclectic range of community
stakeholders around the opportunities, experiences, and energy that
define the destination and the visitor journey. For more, please visit: [3].

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