MARRIOTT INTERNATIONAL AND AIMBRIDGE HOSPITALITY COLLABORATE TO FUEL EXPANSION IN HIGH-GROWTH MARKETS IN MEXICO

MARRIOTT INTERNATIONAL Guadalajara

The companies are delighted to boost tourism in the Mexican market with the signing of three exclusive hotels under the Aloft Hotels and Sheraton Hotels & Resorts brands in Guadalajara, as well as Delta Hotels & Resorts in Puebla.  

Mexico City, January 18, 2023 – Marriott International announced today
the expansion into important markets in Mexico with the signing of three
agreements to bring the Aloft Hotels and Sheraton Hotels & Resorts
brands to Guadalajara and Delta Hotels & Resorts to Puebla. With these
agreements, the company reinforces its commitment to a strategic
expansion in high-growth markets in Mexico, with a growing local and
international tourism industry. The properties operating and undergoing
conversion will open under the Marriott International brands in 2024.  

“In recent years, we have seen a real momentum for hotel conversions,
becoming an important growth driver for both Marriott and rising
destinations in the region, connecting properties in these locations
with Marriott Bonvoy’s more than 191 million members and its global
portfolio of over 30 brands,” said Laurent de Kousemaeker, Chief
Development Officer for Marriott International in the Caribbean and
Latin America. “We are certain that Aimbridge’s operational
excellence and the power of Marriott Bonvoy will come together to
deliver unparalleled hospitality and a world-class lodging experience
for local and international travelers visiting these properties.”

“We are pleased to continue increasing our penetration in such
important markets as Guadalajara and Puebla, two large cities where
leisure, business, and group segments continue to grow, and we are
honored to go hand in hand with Marriott to continue bringing these
international brands into the market. Today, the power that Marriott Bonvoy
is tremendous with over 191 million members worldwide, and we will
continue consolidating our presence in Mexico and other markets over the
next few years with this great partner and its brands,” said Rafael
Lizarraga, Commercial Vice President, Aimbridge Latam.

Located in the Providencia financial district, near mixed-use
developments, restaurants, and entertainment centers, Aloft Guadalajara
Country Club joins Aloft Hotels’ current portfolio of six properties
in the country and will be the brand’s second property in Guadalajara.
The hotel will feature 142 guestrooms, a restaurant bar, and multiple
options for groups and business travelers with event venues and several
meeting spaces. Keeping Aloft brand’s promise of offering an urban
hotel with the best social scene, travelers and residents will enjoy the
brand’s signature amenities, such as RE: Charge fitness center and the
best lodging option for furry guests with ARF, the brand’s
pet-friendly program.

Guadalajara will also welcome the first hotel of the Sheraton Hotels &
Resorts brand in the destination and the fourth in Mexico, with Sheraton
Guadalajara Expo, which will feature 216 guestrooms and is ideal for
travelers seeking the brand’s modern sophistication and privileged
location for business or leisure stays due to its proximity to Expo
Guadalajara is one of the country’s most important convention centers.
The hotel will offer the brand’s unique wellness programming, such as
the Sheraton Signature Sleep Experience and MAYAHUEL Spa, as well as
several business centers and the Sheraton Club Lounge, in addition to
several food and beverage centers for groups and business travelers.

Guadalajara has positioned itself as one of the country’s leading business
and financial hubs, being the second-largest metropolitan area in Mexico
in terms of population. Currently, Marriott International has ten hotels
in the destination under six brands, including AC Hotels, Aloft Hotels,
City Express by Marriott, JW Marriott Hotels, and Westin Hotels, as well
as five projects under development in the medium- to long-term.

As part of the company’s expansion plans, it will also welcome Delta
Hotels & Resorts’ second property in the region with Delta Hotels
Puebla Mexico. This 154-room hotel will have a privileged location on
one of Puebla’s most important avenues, near the Puebla FINSA
industrial district and all the state’s cultural and entertainment
options. Ideal for travelers who want to maximize their business or
leisure trips in Puebla, the hotel will feature a restaurant and bar and
500 square meters of event space.

Puebla is a highly relevant market for the automotive and manufacturing
industries. Marriott currently has eight properties under four different
brands, including City Express by Marriott, Courtyard by Marriott, Four
Points by Sheraton, and Marriott Hotels. With these additions, Marriott
International expects to grow its presence, propelling emerging markets
in Mexico for its strategic location in financial and business districts
and expanding its presence in local and international tourist
locations.

***

About Marriott International
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda,
Maryland, USA, and encompasses a portfolio of nearly 8,700 properties
across more than 30 leading brands in 139 countries and territories.
Marriott operates and franchises hotels and licenses vacation ownership
resorts all around the world. The company offers Marriott Bonvoy®, its
highly awarded travel program.  For more information, please visit our
website at www.marriott.com [1], and for the latest company news, visit
www.marriottnewscenter.com [2].  In addition, connect with us on
Facebook [3] and @MarriottIntl on X [4] and Instagram [5].

About Aimbridge LATAM
Aimbridge LATAM, part of Aimbridge Hospitality, is the largest
multi-brand hotel operator in Mexico with a portfolio of more than 49
properties. With a strong presence in Mexico’s main business markets,
Aimbridge LATAM spans its footprint from border to border in Mexico.
Some of the brands operated by Aimbridge LATAM include JW Marriott,
Westin, Aloft, Tapestry Collection by Hilton, Crowne Plaza, Holiday Inn,
Wyndham Garden in cities such as Monterrey, Guadalajara, CDMX, Playa del
Carmen, Tulum, Puebla, Chihuahua and Saltillo, among others.

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